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| Area：Chongqing | Type：Community | Frequency：0 |
| Address：333 Donghu South Road, Northern New Area, Liangjiang New Area | Format：barrier gate | Duration：0 |
| Location：Zhongyu·Love Metropolis | Min Qty：1 | |
| Size：2800*750 | Min Period：week |
Located at the intersection of Xingai Road and Donghu South Road in Yubei District, Chongqing, and adjacent to the South Square of Chongqing North Railway Station, it sits at the convergence of the city’s transportation hub and emerging CBD. The surrounding area gathers high-end office buildings, quality residential properties, and mature commercial facilities. The community positioning is clear, with residents primarily consisting of corporate white-collar workers, management personnel, and upgrading families, who are highly consuming and brand-aware, forming a unique communication scenario of enforced visual contact and high-frequency repeated exposure.
Barrier gate advertising, with its unique value of being physically unavoidable, targeting specific audiences, enforcing scenario engagement, and maintaining controllable costs, has become a key tool for brands to deeply reach high-end communities in Chongqing and manage last-mile marketing. This type of advertisement is particularly suitable for promoting local lifestyle services and aligning closely with residents’ needs. The ad content integrates with upscale residential scenarios, naturally conveying brand associations of quality, trust, and exclusivity, helping elevate brand image.
As a rare outdoor media resource in a high-quality core community in Yubei, its investment value far surpasses traditional community advertising, evolving into a strategic marketing asset that combines precise community penetration, high conversion efficiency, and brand equity accumulation. Whether driving or walking, residents must stop at the barrier gate, allowing advertising messages to be deeply implanted in a short period, enhancing recall by 60% compared to ordinary outdoor ads.
It is the core media resource of the Longtousi area in Yubei District. Leveraging the stable foot traffic and prime location of a mature large community, entrance and exit barrier gates serve as communication carriers to precisely reach residents and surrounding visitors. It has become an excellent bridge for brands to penetrate the household consumer market in North Chongqing and connect with local commercial scenarios.
Relying on the Longtousi area as a transportation hub with the dual characteristics of a mature community, it can also reach subway transfer passengers, surrounding office crowds, and transfer passengers at the North Railway Station, with an average daily comprehensive coverage of over 5,000 people. This forms a dual coverage network of internal and external community traffic. The advertising leverages four core advantages: stable traffic in mature communities, precise high-value audience targeting, mandatory reach scenarios, and local business synergy.
This barrier gate advertising integrates brand information naturally into residents' daily travel routines through its lifestyle-oriented communication advantage. It ensures both the accuracy and effectiveness of communication while offering flexible and controllable placement options, providing high-quality marketing solutions in community settings for various brands. Especially for commercial areas within a 3 km radius of residential neighborhoods, it can directly guide advertising exposure to in-store purchases, showing significant traffic-driving effects for local supermarkets and dining advertisements.
Leveraging the traffic empowerment of a core location, it has become a benchmark community media for brands penetrating the household consumption market in Yubei District, Chongqing. Its advantages deeply integrate the characteristics of community scenarios with the natural communication attributes of barrier gate advertising, achieving deep engagement with the target audience while creating a short-link value loop from brand exposure to consumption conversion.
By accurately matching needs, reinforcing brand awareness, and shortening conversion paths, it maximizes communication value and is an excellent choice for marketing in community scenarios. It can precisely capture subway transfer passengers, surrounding office crowds, and North Railway Station transfer traffic, with an average daily comprehensive coverage of over 5,000 people. The dual traffic coverage of internal and external community hubs expands the advertising reach beyond a single community, upgrading its value from community media to a regional traffic entry point.
