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| Area：Chongqing | Type：Community | Frequency：0 |
| Address：No. 6, Wenquan Road, Biquan Street, Bishan District | Format：barrier gate | Duration：0 |
| Location：Great Circle of Auspicious Mountain and Waters | Min Qty：1 | |
| Size：3000*750 | Min Period：week |
The barrier gate is a checkpoint that residents' vehicles must pass through daily, requiring a brief stop both when entering and exiting. This creates a natural attention window, allowing advertisements to be placed above the barrier arm and on both sides of the machine, making the ads visible from both directions. This setup covers traffic in both directions and accompanying pedestrians, achieving nearly 100% mandatory exposure and preventing missed information. Residents pass the barrier at least twice daily, and with a monthly or longer advertising cycle, it can achieve dozens of repeated exposures. This builds brand familiarity and trust subtly, effectively driving the conversion from awareness to action.
As an advertising platform at the doorstep, barrier gate content combined with festive greetings, weather updates, or community care messages can creatively incorporate brand information. This delivers practical value while bringing residents closer emotionally, shaping a warm and approachable brand image. Advertising here is not only an efficient traffic entry point but also a key medium for cultivating deep community engagement and connecting with household decision-makers. It combines precision, stability, and emotional influence, making it a rare high-quality resource for regional marketing.
Its core advantage lies in its ability to precisely reach high-spending consumers and achieve frequent, high-exposure dissemination. The advertising format can accurately target premium consumers who own cars and homes. Installed along essential routes, it ensures mandatory exposure, a high repeat viewing rate, and low interference, effectively enhancing brand memorability.
Advertising here serves as precise community marketing media for Chongqing Bishan High-Tech Zone's livable residential segments. Leveraging the low-density, comfortable living environment and mature amenities, it provides brands with an efficient community communication channel to reach families with essential needs and surrounding consumers. It can precisely reach high-spending consumers while achieving frequent, high-exposure dissemination.
The residential community is located at No. 6 Wenquan Road, Bishan High-tech Zone, situated at the junction of the old town of Bishan and the high-tech zone. It is adjacent to Biqing Road and Shuangxing Tunnel, approximately 542 meters from Wenxing Road Metro Station, and just a few steps from the Tianci Huatang Hot Spring Bus Stop. Convenient bus routes cover commercial facilities within a 3 km range, including Sazhibo Outlet, Yitianmen Vegetable Market, and Chongbai Yonghui Supermarket, as well as medical and educational resources such as Bishan West City Hospital and Bishan Jin Jian Primary School. It is also close to Jin Jian Mountain Forest Park, combining both convenient living and ecological livability.
There are no other commercial advertisements at the entrances and exits of the community, so the barrier gate ads dominate visual attention. Moreover, in the closed community environment, audiences are more relaxed, with higher receptivity to and retention of advertising information. This makes it particularly suitable for local brands that need to deeply convey product selling points. This medium supports a variety of marketing needs, including home improvement and building materials promotion, community group buying recruitment, parent-child institution enrollment, and local supermarket promotions, helping brands achieve precise exposure and customer conversions within the Bishan High-tech Zone's livable community circle and build brand recognition in the community consumption scenario.
With four core advantages—mandatory exposure, precise audience targeting, low-interference environment, and high cost-effectiveness—it has become an efficient marketing vehicle for Bishan High-tech Zone communities. It perfectly meets the precise reach needs of local households and surrounding consumers, providing brands with high-conversion, high-retention community communication solutions.
The investment value lies in perfectly combining the economic attribute of low investment with high return and the media attribute of precisely reaching high-value audiences, while also benefiting from the development dividends of Bishan High-tech Zone. The barrier gate ads dominate visual attention, enhancing audience memory retention by 40%.
