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| Area：Chongqing | Type：Community | Frequency：0 |
| Address：No. 7 Xianshan Road, Biquan Street, Bishan District | Format：barrier gate | Duration：0 |
| Location：Green Island New District Xinggang Bay | Min Qty：1 | |
| Size：3000*750 | Min Period：week |
This advertising space uses high-definition light boxes or laminated KT board materials, providing clear images and vivid colors. It is eye-catching during the day and remains highly visible at night when illuminated. The advertising content is displayed above the barrier gate and on both sides of the machine box, providing dual-sided exposure that covers both incoming and outgoing traffic as well as pedestrians. It achieves uninterrupted, full-angle brand visibility, with the prime viewing position at the doorstep as its core value, combining mandatory exposure, precise targeting, and high cost-effectiveness as a powerful community marketing tool.
Thanks to its unique geographic location, enclosed community attributes, and high-frequency traffic scenarios, it establishes an efficient and highly precise community-level outdoor media platform. In these semi-enclosed community entrances and exits, free from the visual clutter of city main roads, audiences focus their attention during the few seconds of waiting for the barrier to lift, making them more receptive to advertising information and improving content recall.
Advertising here is not only an efficient traffic touchpoint but also a key medium for deeply engaging with the community and connecting with household consumption. It combines precision, stability, and emotional resonance, making it a premium resource that cannot be ignored in regional marketing. As an advertising medium at residents’ doorsteps, barrier gate content naturally carries a sense of neighborhood trust. When paired with customized creative content reflecting community life, it can further strengthen emotional connections with residents and enhance brand favorability.
With no other commercial ads competing for attention at community entrances and exits, barrier gate advertising captures the visual focus exclusively. In the relaxed environment of a closed community, audiences are more receptive to advertising information and retain it better. Compared with outdoor advertising in commercial areas, the efficiency of information delivery is increased by over 40%.
Barrier gate advertising is a precision marketing medium rooted in the high-quality community circles of Bieshan Green Island New District. Leveraging the community's high-net-worth residents and the compulsory exposure along key pathways, it builds an exclusive channel for brands to achieve efficient communication within the community, while also reaching the flow of passengers at 99 bus stops within a 2km radius, forming a dual-layer coverage network for community residents and surrounding populations.
With its advantages of compulsory exposure, precise targeting of high-net-worth customers, low-interference environment, and cost-effective delivery model, it has become the core communication vehicle for brands deeply cultivating the Bieshan Green Island New District community market. At the entrances and exits of Xingangwan Community, barrier gate advertisements enjoy an advertising vacuum free from competitor interference, gaining exclusive visual attention. Additionally, in the enclosed community environment, audiences are more relaxed, significantly enhancing their receptivity and focus on advertising messages.
Its core value lies in integrating prime location, compulsory exposure, low-interference environment, high-definition display, and exceptional cost-effectiveness, providing brands with a highly competitive communication medium within the community scenarios of Bieshan Green Island New District, making it an ideal resource for enhancing brand influence and driving conversions.
With four core advantages—prime location, high-net-worth target audience, compulsory exposure, and superior cost-effectiveness—it establishes a low-investment, high-return, long-term quality investment model, becoming a new favorite in the community media investment sector. Located in the central residential area of Biquan, adjacent to the Aokang Business District and Central Avenue Metro Station, it is at the intersection of Bieshan's administrative, livable, and cultural-educational centers.
