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| Area：Chengdu | Type：Outdoors | Frequency：120 |
| Address：518 Dayue Road | Format：led | Duration：15s |
| Location：Chengdu Joy City | Min Qty：1 | |
| Size：17.9m*9.6m=171.84㎡ | Min Period：2weeks |
As an important commercial landmark at the intersection of the cultural West Chengdu and international South Chengdu districts, Chengdu Joy City gathers over 500,000 permanent residents as well as a large number of high-spending young families, business professionals, and trend-conscious consumers. The outdoor atrium LED screen not only serves the daily display of brand advertisements but is frequently used for large-scale themed events such as celebrity support campaigns, holiday decorations, and IP collaborations, becoming a key media node that connects city culture, consumer emotions, and brand storytelling.
With its prime location, stable high foot traffic, and flexible content capacity, this LED has become a highly valuable outdoor digital advertising asset in Southwest Chengdu, providing brands with a platform that combines breadth, quality, and topicality. As a dynamic visual focal point, playing brand ads or promotional content is more engaging than static posters.
With its golden location, high-spec hardware, quality audience, and strong scene integration capability, this media occupies a leading position in the outdoor digital media matrix of Southwest Chengdu. The LED is not just a high-traffic outdoor screen; it is a super node connecting the city interface, consumer groups, and brand value. It offers traffic visibility, visual impact, audience accuracy, and content extendibility, making it an ideal media choice for brands looking to build a presence, shape a premium image, and stimulate social media amplification in Southwest Chengdu.
The LED offers significant and sustainable media investment value, making it a strategic choice for brands to deploy high-potential digital advertising assets in the core business districts of Southwest Chengdu. This value comes not only from its current strong traffic performance and quality audience base but also from the development potential of its surrounding area.
The outdoor atrium LED is not just a display screen; it is a visual extension of the mall’s park-style shopping center concept. With a massive 180㎡ screen seamlessly integrated with the surrounding landscape, it enhances the commercial atmosphere while providing consumers with a unique spatial experience. It has become an important medium connecting indoor shopping with outdoor leisure and also serves as a premium platform for brand marketing.
The LED focuses on the interactive nature of park-style commerce, deeply integrating the screen’s display function with the mall’s recreational and trendy shopping park positioning. This creates four distinct advantages: scene symbiosis, technological empowerment, social reach expansion, and ecological barriers, making it a high-quality medium for brands to reach young, high-potential customers.
The essence of media advantage lies in the organic unity of scene adaptability, technical quality, social attributes, and commercial ecology. It is not just a high-definition display screen but a visual extension of the mall’s park-style retail philosophy and an interactive hub connecting brands, consumers, and commercial scenarios. For brands targeting young customers and emphasizing viral marketing and experiential engagement, it offers both high-efficiency exposure and the ability to activate brand potential through social check-ins and IP collaboration, making it a highly differentiated media asset in Chengdu's southern commercial district.
The LED screen has always been the core carrier for scene creation, allowing brand placements to precisely reach target audiences while leveraging mall activities to achieve both exposure and experiential value. The ecosystem linkage of media formats and IP is a core advantage that standalone outdoor LEDs can hardly match.
