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- Media Map
| Area：Beijing | Type：Outdoors | Frequency：120 |
| Address：12 Cuiwei Road | Format：led | Duration：15s |
| Location：Impression City (Cuiwei Store) | Min Qty：1 | |
| Size：7.1m*3.1m=22.01㎡ | Min Period：2weeks |
This LED large screen not only serves an advertising function but also transforms the atrium from a transit area into a social check-in spot and emotional engagement space through dynamic content and spatial interaction. This aligns with the current trends in the experience economy. As a core digital storefront, it promotes the development of physical retail into a new stage of spatial media by enhancing advertising interactivity, multimedia integration, and content customization, enriching the customer sensory experience and improving market responsiveness.
The LED media in the second-floor atrium of Beijing Impression City Cuiwei Store has high investment value. Through technological integration and content innovation, it creates opportunities for brands to deeply connect with their target audience while enhancing the overall attractiveness and commercial benefits of the mall. It shows significant potential, particularly in improving customer experience, technological flexibility, content management, and brand display.
Located at No. 12 Cuiwei Road, Haidian District, Beijing, within the core traffic hub of the Impression City commercial complex, this screen is the visual focus connecting the east and west atriums of the mall. It corresponds with the first-floor atrium LED to form a vertical visual matrix, together establishing a dual-atrium media ecosystem. Using high-definition specifications, it ensures image clarity without any pixelation even at close range.
The media is not just a screen but a digital bridge connecting brands and consumers, forming a core part of the mall’s spatial experience. With precise location advantages, excellent technical specifications, and powerful communication capabilities, it has become a strategic site for brands conducting marketing campaigns in the Gongzhufen commercial area.
Located in the main atrium area on the second floor of the mall, it serves as the first visual focal point for visitors arriving on the second floor via escalators or elevators. It forms a vertical spatial connection with the LED screen in the first-floor atrium, enhancing the overall sense of spatial layering in the mall. Situated at the core of the Gongzhufen commercial area, it is adjacent to the West Third Ring Road to the east and directly connects to the western stretch of Chang'an Avenue to the south. Wukesong Station on Metro Line 1 is just a short distance from the shopping center. The surroundings are filled with military compounds, high-end communities, and educational institutions. Within a 5-kilometer radius, the population reaches nearly 1.77 million, indicating tremendous consumption potential.
Media has surpassed the scope of traditional screens to become a digital bridge connecting brands and consumers and is a core component of the mall's spatial experience. Based on location advantages, featuring distinctive spatial design, supported by technical performance, centered on communication capabilities, and extended through a media matrix, it creates a comprehensive, three-dimensional brand communication platform.
In the Gongzhufen commercial area, a golden location with a daily population reach of 1.77 million, the LED screen in the second-floor atrium stands out with precise audience targeting, stunning visual effects, and strong marketing conversion capabilities, becoming a strategic site for brand marketing. It is a rare and highly effective media resource in commercial communication. As a core media of the mall, the advertising environment is clean, free from competition, with strong brand exclusivity, and enhances memory effects by three times.
Media is a high-quality digital asset that combines traffic value, technical barriers, content flexibility, and ecological synergy. In the trend of physical retail transforming from a mere selling space to a content-driven hub, its strategic positioning holds long-term significance for brands, media operators, or commercial real estate owners looking to make strategic investments.
