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- Media Map
| Area：Beijing | Type：Outdoors | Frequency：120 |
| Address：Building 1, Yard 2, Tongnan Road, Beijing | Format：led | Duration：15s |
| Location：Longfor Beijing Fangshan Tianjie | Min Qty：1 | |
| Size：5.3m*2.9m=15.37㎡ | Min Period：2weeks |
As a landmark of quality living in the southwest of Beijing, the LED in the northeast two-story atrium is not merely a commercial display device. Instead, it serves as a scene medium that deeply aligns with the mall's warm, enjoyable, and quality-oriented positioning. It not only carries the function of brand communication but also becomes a visual link connecting consumer needs with commercial space, precisely reaching the core audience aged 25-45. Whether it's quality consumption by young professionals or leisure outings by family groups, the content it conveys resonates with various situational experiences.
Located adjacent to the Fangshan District government, with a surrounding population of 400,000 residents and 1.8 million people living and working in the new city within 3 kilometers, it forms a stable potential audience base for the LED. From a spatial layout perspective, the LED directly faces the northeast main escalator and passage intersection. Its approximately 140° wide viewing angle design allows consumers visiting brand stores like Jiyi de Qidian, Camel, and Jiu Mu Miscellaneous Goods Society to naturally capture the screen's visuals, becoming a visual anchor for floor traffic and serving as the intermediate hub connecting the main consumption area on the first floor and leisure spaces on the upper floors.
With deep adaptation to commercial scenarios and precise value output, it has become the core media choice for brands aiming to capture the regional market. The LED breaks free from the functional limitations of traditional advertising screens, leveraging its three-fold empowerment of location, audience, and scenario to build irreplaceable media competitiveness. Surrounded by popular brands like Sephora, FILAFUSION, and Nanjing Dapai Dang, it is a must-pass area for consumers shopping, dining, and resting. The 140° wide viewing angle design allows foot traffic to naturally receive information without deliberate attention. Combined with the mall's consistently high daily traffic, it achieves nearly a 95% advertising reach rate.
Relying on the core political and commercial area of Fangshan Tianjie and the location advantage of serving a population of millions, the LED precisely covers 400,000 permanent residents within a 3-kilometer radius and 1.8 million people living and working in the new city. The core customer group is concentrated among 25-45-year-old new middle-class families and white-collar workers who value quality, have strong purchasing power, and short decision-making chains. The LED effectively reaches them at key points in their shopping decisions, allowing brand information to be directly converted into purchase intent, far exceeding the generalized exposure value of ordinary outdoor media.
LEDs have extremely strong content flexibility, supporting real-time remote updates and quickly responding to immediate needs such as brand promotions, holiday marketing, and event tie-ins. Whether it’s launching themed advertisements to coincide with the mall’s anniversary or promoting new influencer brands with limited-time offers, content iteration can occur within minutes, keeping media communication in step with market rhythm.
Its high-definition, high-quality display links seamlessly with the mall’s trending photo spots. Many consumers will proactively photograph the LED screen and share it on social platforms, creating both on-screen exposure and off-screen secondary dissemination. This spontaneous sharing allows brand influence to extend beyond the mall’s physical boundaries, reaching a wider potential audience and amplifying communication value.
The investment value essentially reflects a combination of rare location, precise target audience, scenario synergy, and flexible operation. It avoids the high entry barrier of expensive core city media, while leveraging Longfor Commercial’s operational strength to ensure stability and growth in returns.
