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- Specs
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- Media Map
| Area：Beijing | Type：Outdoors | Frequency：120 |
| Address：No. 1 Fengke Road | Format：led | Duration：15s |
| Location：Wanda Plaza (Beijing Fengke Store) | Min Qty：1 | Operating Time：0-24o'clock |
| Size：6.7m*2.9m=19.43㎡ | Min Period：2weeks |
As the core commercial landmark of the southwest business district of Beijing, the LED screen in the atrium on the 2nd floor of Gate 4 of Fengke Wanda Plaza has extremely high exposure and influence, making it a premium platform for brands to connect with consumers. As an important display facility of the shopping mall, it is mainly used for commercial activities and brand promotion. This area is the core activity zone of Wanda Plaza and frequently hosts various commercial exhibitions and public events.
As a key display facility of the mall, it not only enhances the mall’s sense of technology and fashion but also provides an excellent platform for brand promotion and event hosting. As one of the larger commercial complexes in Beijing, it has a high daily foot traffic, which increases significantly during holidays and events. It is conveniently accessible, just 175 meters from Fengtai Technology Park Station on Metro Line 9, and covers three major commercial districts: Shangdi, Huilongguan, and northern urban business districts.
The LED screen is an important visual medium on the 2nd floor of the mall. Although there are no official detailed technical specifications released, as a standard configuration for commercial complexes, it features high definition, high brightness, and wide viewing angles, serving an important role in brand promotion and information dissemination. It is an essential part of the mall’s digital experience. For more precise technical specifications, it is recommended to contact the mall management or the advertising department.
With is advantageous location, quality of customer base, and suitability for various scenarios, it has become a premium investment vehicle with both stability and potential for added value. Its core investment value lies in the dual dimensions of guaranteed returns and long-term appreciation.
With its naturally advantageous location and scene adaptability, it has become an efficient vehicle for brands to connect with consumers. Its core strengths are reflected in four key dimensions. As an important entrance and exit point, it captures direct traffic from Fengtai Technology Park Station on Metro Line 9 and maintains a steady flow of nearby community visitors. The LED screen occupies the central visual position in the atrium, completely unobstructed by any building structure. Whether consumers are leisurely strolling, resting, or heading to stores, they can naturally catch the LED display, achieving 360° coverage without blind spots. The exposure far exceeds that of ordinary floor media, allowing brand messages to reach a wider and more precise audience.
The LED screen is not only a window for information dissemination but also a catalyst for conversion. When consumers receive information about promotions or new products, they can directly visit adjacent stores for experience and purchase, achieving a short conversion path of “see—interest—action.” Additionally, the visual impact of the LED helps brands stand out quickly among numerous merchants, supporting both short-term sales growth and the accumulation of long-term brand equity, achieving both visibility and effectiveness.
Thanks to its prime location, exceptional display, precise audience targeting, and reliable returns, this media platform has become a high-value area for commercial advertising. In the wave of digital transformation in physical retail, the LED screen is not just an information display window but a digital bridge for brands to establish deep connections with consumers.
Situated on the vertical central axis at Entrance 4 of the mall, it is cleverly placed at the visual center of the entire second-floor circular corridor. Its design fully considers the mall's spatial layout and pedestrian flow, ensuring a perfect viewing experience from every angle. The horizontal and vertical viewing angles exceed 160°, allowing customers to clearly see the screen content no matter where they are standing.
