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- Media Map
| Area：Beijing | Type：Outdoors | Frequency：120 |
| Address：No. 15 Xinning Street | Format：led | Duration：15s |
| Location：Beijing Huiju | Min Qty：1 | Operating Time：0-24o'clock |
| Size：9.6m*4.0m=38.40㎡ | Min Period：2weeks |
As the core display platform of a commercial complex, it has become an important medium for brand promotion and event hosting, thanks to its advanced display technology, prime location, and diversified display capabilities. With its superior location and multifunctional display features, it has become a key platform for information dissemination and brand showcasing in the commercial area, providing advertisers with high-exposure, high-conversion quality media resources.
As a benchmark family-friendly shopping center in the North China region, LED deeply integrates into diverse scenarios such as parent-child interactions, daily shopping, and weekend leisure. It is not just a window for commercial displays but also an emotional touchpoint where family customers perceive trends and gain joy. Its value lies in precise scene adaptation and customer traffic retention.
Located at the direct entrance of the Bio-Pharmaceutical Base Station on Metro Line 4, it accommodates over 80% of metro foot traffic into the mall. The second floor concentrates core businesses such as children's play areas, parent-child retail, and family dining, making it a must-visit floor for family customers, with an average daily reach of over 250,000 targeted visitors, and exceeding 400,000 on weekends and holidays.
The value of LED goes beyond one-way exposure; it lies in its deep integration with the mall's family-oriented businesses. It forms a seamless connection between content and consumption with family dining operations. For example, a children's brand launching a new product via LED can directly guide parents to nearby stores for trying and purchasing, while parent-child activity announcements can lead families to participate in on-site experiences. This way, media exposure truly translates into commercial conversion, becoming an indispensable communication hub in family consumption scenarios.
By deeply integrating location advantages with technological characteristics, it becomes a high-quality platform for brands to reach precise target audiences. Its advantages are rooted not only in the mall's traffic base but also in technology's adaptation and empowerment of commercial scenarios, creating dual highlights in both communication efficiency and user experience. Media naturally occupies this visual focal point, entering consumers' sight without deliberate searching.
Media can deeply interact with mall pop-up event promotions, achieving scenario-based communication through second-level content switching. During family-oriented events, playful animations attract family attention; during dining peak hours, co-branded promotions are pushed; when trendy brands launch new products, stylish visuals are displayed. LED design fully considers spatial compatibility, without blocking atrium lighting or sightlines. While integrating into the commercial environment, brand information naturally connects with consumption scenarios, supporting an efficient loop from visual attraction to purchase conversion.
With a trio of advantages—direct subway access, core traffic hub, and high-quality visual presentation—it has become one of the most valuable media assets in Beijing's southern commercial district. This media location covers over 30 million high-intent consumers annually. Its precise audience reach, flexible scene adaptation, and considerable return on investment make it a golden platform for brand communication and commercial monetization.
Its core value lies in the perfect combination of subway access, core hub, full demographic coverage, and high-definition displays, making it one of the LED media assets in Beijing's southern commercial district with the most stable investment returns, the most precise audience reach, and the most outstanding media effectiveness.
