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| Area：Beijing | Type：Outdoors | Frequency：120 |
| Address：No. 58, Xinhua West Street | Format：led | Duration：15s |
| Location：Wanda Plaza (Tongzhou Branch) | Min Qty：1 | |
| Size：7.1m*3.1m=22.01㎡ | Min Period：2weeks |
At Wanda Plaza in Tongzhou, consumers are at a critical point in their shopping decisions. Just having finished browsing stores, they are preparing to rest or dine, staying on average 15-20 minutes. The content on the LED screen reaches them at the moment they're most receptive. LEDs create a unique opportunity for brands to showcase themselves and leave a lasting impression on consumers.
The LED in the atrium on the 2nd floor of Wanda Plaza (Tongzhou branch) East Gate is not just a simple advertising space; it is a golden opportunity for brands to naturally root themselves in the Tongzhou commercial area. With precise traffic targeting, seamless integration, and high conversion returns, every advertising dollar is effectively spent. When consumers stop at the East Gate atrium, its prime location, advanced display technology, and versatile presentation functions make it an important platform for information dissemination and brand display in the commercial district, providing advertisers with high-exposure, high-conversion premium media resources.
The consumer and business hub at the core of the Guomao CBD is an important visual carrier connecting high-end clients and quality commerce. It is more than just an indoor display screen; through precise location adaptation and high-quality technical presentation, it deeply integrates with diverse scenarios including business offices, high-end shopping, and family leisure, becoming a core medium for conveying brand value and enhancing commercial atmosphere.
As one of the main entrances of Wanda Plaza, the East Gate is adjacent to East Third Ring Road Middle, connecting to Guomao Station on Metro Line 1 and the Batong Line, with a highly accessible transport network. Whether they are commuting business professionals, weekend shopping families, or visitors to the commercial district, people naturally encounter the LED along the East Gate route, allowing the content to cover both business and consumer scenarios and expanding the reach.
The prime transitional area located along the main traffic flow of the shopping mall connects the first-floor key retail zone with the upper floors featuring dining, family, and leisure facilities. It benefits from the dual foot traffic coming from the East Gate entrance and the elevator access, reaching over 150,000 targeted visitors daily. As an iconic commercial complex in the CBD of Guomao, Wanda Plaza is surrounded within a 3-kilometer radius by more than 50 Grade A office buildings, with business white-collar workers and high-income families comprising over 70% of the visitors, providing a stable and high-value exposure platform for LED displays.
The high-quality presentation of LED screens aligns perfectly with the consumption aesthetics of this audience, effectively conveying a brand’s premium tone through visual appeal. This reinforces brand recognition among the target audience and creates a seamless content-consumption connection with the high-end businesses on the second floor and nearby. Promotional content for business dining can guide professionals for lunch visits, quickly converting media exposure into actual consumption, truly achieving the integration of communication value and commercial value.
Reaching high-net-worth individuals precisely creates seamless synergy with the shopping mall's upscale offerings, effectively associating the brand with the high-end image of the core business district. This not only strengthens brand recognition among the target audience but also enhances the brand's influence in the premium market, yielding dual returns in both exposure and brand positioning.
Business white-collar consumers have stable purchasing power and strong demand for accessible luxury, high-end dining, and quality services, while high-income family groups value brand tone, have short decision-making cycles, and exhibit high repurchase rates. Together, these two groups increase the 'effective exposure rate' of LED displays, avoiding waste from general traffic and ensuring brand messaging precisely reaches key decision-makers. This provides continuous, uninterrupted communication for the brand, ensuring information delivery without disruption.
