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- Specs
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- Media Map
| Area：Beijing | Type：Outdoors | Frequency：120 |
| Address：No. 22, Jia, Xidawang Road | Format：led | Duration：15s |
| Location：Chaoyang Heshenghui | Min Qty：1 | |
| Size：7.1m*3.1m=22.01㎡ | Min Period：2weeks |
Amid the bustling crowds at Hopson One, the LED screens create a unique display opportunity for brands, leaving a deep impression on consumers. With their prime location, advanced technology, and innovative display formats, they have become an important platform for information dissemination and brand promotion in commercial areas, providing advertisers with high-exposure, high-conversion quality media resources.
Located at No. 21 Xidawang Road, Chaoyang District, adjacent to the Guomao and Huamao business districts, it sits at the golden corner of the CBD East Zone. It is directly connected to Subway Lines 7 and 14, with two major traffic arteries, Guangqu Road and Xidawang Road, converging here, forming the busiest traffic network in the city. The LED screens stand right at the pulse of the city, allowing brands to meet consumers at the busiest points.
Hopson One combines shopping, dining, entertainment, leisure, and children's experiences to meet the diverse needs of different consumer groups. The multi-faceted layout enables LED advertising to precisely reach audiences of all ages and varying spending power, maximizing exposure value for brands. Through dynamic displays, brands can vividly present product features, promotional information, and even creative content, attracting customers and stimulating purchase desire.
LED serves as the core visual medium connecting subway passenger flow with the mall's trend ecosystem. As a gathering place for young consumers in eastern Beijing, it is deeply integrated into diverse scenes such as late-night eateries, trendy pop-ups, and youth social activities. It is not only a window for commercial display but also an emotional touchpoint for young audiences to perceive trends and engage interactively. Its value lies in precise location adaptation and scene resonance.
Located right next to the west entrance of Hopson One, directly facing the subway transfer passage of Lines 7 and 14 at Shuangjing Station, it captures over 60% of subway-entering foot traffic, making it the first point of focus for consumers entering the mall from public transportation. The B1 floor serves as the mall’s trend hub, gathering popular dining spots, trendy brand stores, and creative markets aimed at young consumers, with an average daily foot traffic of over 200,000 people, exceeding 350,000 on weekends and holidays, providing the LED with a continuous and high-density exposure base.
As one of Hopson One’s main entrances, linking the above-ground shopping area with the B1 21-Block late-night eateries, it bridges the two core scenes of daytime shopping and nighttime socializing, achieving full-time coverage from commuting traffic to consumer groups. This allows communication to extend beyond a single time period, prolonging the media value cycle.
The value of LED goes beyond one-way exposure; it lies in its deep integration with the mall ecosystem, creating content-consumption linkage with B1 floor tenants. For example, trend brand promotions displayed on the LED can lead consumers directly to stores for experience and purchase, while food recommendations can direct foot traffic to late-night eateries, achieving seamless integration of media exposure and consumption, transforming media value into real commercial conversion.
