- Photos
- Specs
- Advantages
- Value
- Media Map
| Area：Chongqing | Type：Outdoors | Frequency：60 |
| Address：Chaotianmen Raffles City Shopping Center | Format：led | Duration：15s |
| Location：No. 18 Jiesheng Street, Yuzhong District, Chaotianmen Rise Shopping Center | Min Qty：1 | |
| Size：（宽）x 1182（高），（宽）x 270（高） | Min Period：week |
Located in the core area of Chongqing between Chaotianmen Square and Jiefangbei, also known as Chongqing's Chaotian Sailing, it consists of 8 super high-rise towers and a 6-story commercial podium. This building is the tallest in Chongqing and a new landmark in Southwest China. This commercial project is Raffles City's largest investment in Asia and has now become the most popular internet-famous commercial complex in Chongqing.
The media is situated at the confluence of the Jialing River and the Yangtze River. The surrounding transportation is convenient, with numerous docks and direct access via Metro Line 6. Through various transportation methods such as rail transit, roads, bridges, and ferry terminals, it precisely connects to all levels of city commercial districts. It is one of the highest-quality visible outdoor media locations along Chongqing's Two Rivers and Four Shores. Raffles City Shopping Center is a large urban complex integrating luxury residences, Grade A office buildings, commercial spaces, serviced apartments, a city-view rooftop garden, hotels, dining establishments, and clubs, effectively covering the business travel demographic.
As a landmark outdoor media in Chongqing, it provides brands with an excellent platform to showcase their image and attract customers. Its unique location, high-traffic audience, and premium visual effects allow brands to significantly enhance awareness and influence, especially in attracting high-end consumer groups and building brand image. Whether for luxury goods, high-end automobiles, or international brands, the Raffles City LED screens are an important channel for brand exposure and increasing market influence in Chongqing and Southwest China.
This LED screen setup, with the triple advantages of technology, traffic, and intelligence, has become a benchmark media facility for commercial complexes in Southwest China. It is particularly suitable for brand marketing that pursues high exposure and immersive experiences and is featured in 100% of Chongqing city promotional videos as a landmark.
As an important part of the landmark Chaotian Yangfan in Chongqing, this set of LED screens faces northeast. It not only overlooks the magnificent confluence of the two rivers but also provides comprehensive coverage of three major urban traffic cores: Chaotianmen Square, Jiefangbei commercial area, and Qiansimen Bridge, becoming the visual hub connecting the upper and lower parts of the mountain city.
The core advantage lies in its deep integration of landmark location, innovative technology, precise audience targeting, and cultural tourism potential, building a marketing barrier that ordinary outdoor screens cannot reach. It serves as a rare bridge connecting brands with high-value users. As the core visual carrier of one of the top ten new cultural and tourism landmarks in the Chengdu-Chongqing region, the LED screens, together with Qiansimen Bridge and Hongyadong, form the core IP of Chongqing’s nightscape. Brand placements not only gain immediate exposure but also leverage the city's cultural tourism popularity to achieve long-term brand association.
Carrying the city spirit of setting sail and exploration, while regularly broadcasting city promotional videos and local cultural content, it becomes a window to showcase Bayu culture. Brands advertising here are effectively tied to the Chongqing city image, gaining dual added value from high-end culture, allowing advertising communication to go beyond commercial attributes and achieve resonance between brand value and city culture.
The LED screens (3-screen set) are not only a city card of Chongqing but also a visual symbol for brands in Southwest China. They can effectively enhance regional recognition and brand premium, making it the preferred media for brands aiming to achieve both brand awareness and sales effectiveness in the Southwest market. The three screens are arranged at a 120° angle, forming a three-dimensional immersive visual effect, covering an average daily foot traffic of 500,000 in the Jiefangbei commercial area. The Douyin topic #重庆来福士 has exceeded 100 million views.
