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| Area：International | Type：Outdoors | Frequency：60 |
| Address：Fnac Saint-Lazare store in the 9th arrondissement of Paris | Format：large screen | Duration：10s |
| Location：Fnac Saint-Lazare store in the 9th arrondissement of Paris | Min Qty：1 | |
| Size：26平米 | Min Period：week |
The store is located in the 9th arrondissement of Paris, adjacent to the Saint-Lazare train station, where Metro lines 3, 12, 13, and 14 intersect. It is one of the most important transportation and commercial hubs in western Paris, situated in the Golden Triangle commercial area. The surroundings are home to top commercial and cultural landmarks such as Galeries Lafayette, Printemps department stores, and the Paris Opera. The Saint-Lazare area sees a daily footfall of over one million people, making it the third highest density traffic area in Paris after the Champs-Élysées and La Défense.Compared to other purely commercial advertising screens in Paris, the Fnac Saint-Lazare large screen has a distinct dual attribute of culture and retail. Its audience mainly consists of urban residents with medium-to-high income levels and high educational backgrounds, as well as international tourists, who possess strong cultural consumption intentions and brand recognition. For domestic and international organizations looking to convey cultural value in Paris and establish a high-end brand image, this large screen is a strategically significant communication node.The Fnac Saint-Lazare large screen, located in the core commercial district of Paris's 9th arrondissement, is not only an important digital window for the French cultural retail giant FNAC in Paris but also a unique media platform combining high traffic, strong purchasing power, and concentrated cultural presence. Its media value far exceeds that of ordinary commercial screens, making it particularly suitable for international communication projects that emphasize brand tone and cultural expression.The Fnac Saint-Lazare large screen in the 9th arrondissement of Paris is a visible, trustworthy, and memorable cultural advertising platform. It does not rely on size to succeed but rather leverages its location, audience, and cultural tone to create unique media value, especially in a time when global brands are eager to establish a presence in Paris.
With a massive display area of 26 square meters, an exceptionally high weekly traffic of 860,000, 15 hours of extended screen time, and the advantage of a fully connected digital network across France, the large screen has become a rare high-end digital media asset in Paris' commercial districts. Its greatest value lies in perfectly combining transportation hubs, high-end commercial areas, and instant retail. It not only provides brands with extensive exposure but also enables direct sales conversion.Leveraging the triple advantages of top transportation hubs, high-end commercial areas, and retail conversion loops, it has become the most cost-effective high-end communication platform in Paris’ digital media market. The core media strength lies in its unique business model of integrating transportation hubs, high-end commercial areas, and retail conversion. It is not just a digital screen but a golden bridge connecting brands with Paris’ core consumer groups, offering advertisers threefold value: ultra-high exposure, precise reach, and rapid conversion.For advertisers in the Paris market looking to enhance brand influence and achieve sales conversion, the Fnac Saint-Lazare in-store screens are a highly competitive choice. They are particularly suitable for brands in electronics, fashion and beauty, cultural entertainment, and high-end consumer goods, providing audience behavior analysis to enhance marketing precision.The investment value lies not only in exposure efficiency but also in its unique cultural context and audience quality, providing brands with a cost-effective, high-recognition path to internationalization. However, media locations that truly combine high traffic, high profile, and high conversion potential are extremely scarce, covering commuters, high-end consumers, and international tourists.
