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| Area：Shanghai | Type：Outdoors | Frequency：120 |
| Address：No. 339, Caoxi North Road, Xuhui District | Format：led | Duration：15s |
| Location：CICC International Plaza | Min Qty：1 | |
| Size：36m(W)×10m(H)=360㎡ | Min Period：week |
This media is located on the west wall of Zhongjin Plaza in the core area of the Xujiahui commercial district, visible from both directions of Caoxi North Road. It has a huge display area and a strong visual impact. The media is sold in a multi-screen static display board format, with extensive dissemination power. The upcoming new round of renovation and upgrading of the Xujiahui commercial district is set to bring rapid new growth to this traditional commercial area. With Oriental Department Store, Pacific Department Store, Store 106, Grand Gateway Plaza, Huijin Department Store, Metro Culture and Entertainment Center, Buynow Computer City, Pacific Digital Plaza, T20, and other businesses, the commercial atmosphere has fostered the latest integration and synergy among modern service industries, tourism, and cultural and recreational industries. Subway lines 1, 11, and 9 converge here, with a daily flow of one million people and vehicles, making the popularity of the Xujiahui commercial district grow day by day.
This LED screen has successfully rotated displays of themed content such as the Shanghai Financial Innovation Achievements Exhibition and the Lujiazui Financial City brand, attracting a large number of financial professionals and tourists, effectively enhancing the city's brand image and brand value. With its prime location, excellent display effect, and precise audience coverage, it has become the preferred platform for high-end brand advertising.
Located in the core commercial area of Xujiahui, directly opposite popular check-in spots like Xujiahui Catholic Church and Xujiahui Academy, it sees over one million people and vehicles daily. It targets mid-to-high-end consumers and tourists, making it a crucial strategic choice for successfully promoting brands in the Shanghai market. It supports diverse content such as dynamic advertisements and information announcements, catering to the communication needs of high-value industries like luxury goods and finance.
The strategic selection of commercial resources in Shanghai's sub-center city area is valuable not only for advertising exposure, but also for building a complete marketing chain from awareness to interest, experience, and consumption through technological empowerment and integration with the business circle ecosystem. It is a high-quality digital media asset that combines communication effectiveness with investment returns.
Adjacent to the Xujiahui Catholic Church and directly opposite high-end commercial complexes such as Dongfang Department Store and Pacific Department Store, it is accessible directly from Exit 4 of Xujiahui Station on Metro Line 1. It receives over 300,000 daily subway passengers and surface traffic, surrounded by 35 Grade-A office buildings and 10 star-rated hotels, forming a composite consumer ecosystem for business, shopping, and cultural tourism. Among the audience, 60% are business professionals, and the density of high-net-worth individuals ranks at the top in Xujiahui.
Anchored in the core area of Xujiahui, based on ultra-high-definition hardware and driven by precise operations, it has built a full-chain media advantage with cost-effective exposure, immersive experiences, and data-driven conversions. Its value lies not only in advertising reach but also in leveraging technological empowerment and integration with the business ecosystem to become a strategic foothold for brands to cultivate the Shanghai sub-center.
As a top-tier outdoor lightbox advertising carrier in the core area of Lujiazui Financial City, its unique geographic location and precise audience coverage provide outstanding returns for brand investment. It not only offers high exposure but also ensures precise audience targeting. For high-end brand advertisers, investing in outdoor LED advertising at Zhongjin International Plaza is not just an investment in an advertisement, but an investment in a premium platform for establishing deep connections with Shanghai’s high-end consumer groups.
