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| Area：Chongqing | Type：Community | Frequency：0 |
| Address：No. 2, Yuelai Binjiang Road, Yubei District | Format：barrier gate | Duration：/ |
| Location：Jiayue Jiangting | Min Qty：1 | |
| Size：454×950 | Min Period：week |
At Jiayue Jiangting, community barrier gate advertising is not just a simple display of information, but a perfect integration with community life scenes, turning every passage into a warm dialogue between brands and residents. As a high-quality community in the northern New District of Chongqing, the long-term stability and high conversion value of community barrier gate advertising make it a golden channel for precise brand marketing, achieving a win-win for both brand value and community value.
Barrier gate advertising is a precise outdoor media form rooted in community scenes. It builds an advertising communication platform based on barrier gate equipment at the community's main entrances and exits. With its strong contextual relevance and high audience alignment, it becomes an efficient vehicle for brands to reach community families and car owners. Located at the main entrances of the community, it is the essential passage for residents and visitors daily, ensuring the advertising content is repeatedly seen.
Advertising points are precisely arranged on the barrier gate equipment at two main entrances of Jiayue Jiangting Community, which is located southwest of the Yuelai Exhibition City in Chongqing Yubei District, adjacent to the Huizhan Bridge and Jiayue Bridge, about 700 meters from the Guobo Center, and surrounded by several landscape resources such as Zhangjia Creek Ecological Park. The location combines community privacy with convenient transportation. As the only passage for owners driving or walking in and out of the community, barrier gate advertising becomes a natural must-pass point, ensuring high information reach.
Relying on Longfor Property's dual-layer access management system, owners enter and exit the community 2-4 times daily on average. The advertisements feature high frequency and strong memorability. The community is equipped with 3,307 parking spaces, with sufficient parking allocation, meaning the advertisements can directly reach the vast majority of car-owning owners, covering the decision-making layer of high-consumption potential families.
Precisely positioned at the two main entrances of the residential community, adjacent to the Huizhan Bridge, Jiayue Bridge, and the National Expo Center, it serves as the only access point for residents traveling by car or on foot. The community is surrounded by scenic resources such as Zhangjia Creek Ecological Park, attracting a large number of commuters, visitors, and local residents daily, forming a compound flow entrance that acts as a community traffic hub. Observations on-site show that during morning and evening peak hours, vehicles queue for an average of 8-12 seconds waiting for the barrier to rise and fall, creating a compulsory and undisturbed attention window for advertisements.
The community is located in Yuelai Convention and Exhibition City, Yubei District, with the surrounding 3 kilometers covering the National Expo Center, Yuelaihui Commercial Area, and multiple high-end residential projects, forming a triangular radiation network of community, exhibition, and commerce. An educational institution placed advertisements in conjunction with the exhibition center’s activities during the back-to-school season, achieving a reach 30% higher than single-community ads and a 45% increase in enrollment inquiries.
Leveraging the exclusivity of the scenario, the precision of the audience, the efficiency of communication, and technological innovation, it has become a strategic vehicle for brands to deeply engage with mid-to-high-end family markets in Chongqing. Its value lies not only in physical advertising exposure but also in deeply embedding brand information into residents’ daily lives through high-frequency touchpoints and scenario-based content, ultimately achieving the dual goals of mindshare capture and consumer conversion.
