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| Area：Chongqing | Type：Community | Frequency：0 |
| Address：No. 9 Hongfan Road, Jiangbei | Format：barrier gate | Duration：/ |
| Location：Haiyue Lanting | Min Qty：1 | |
| Size：454×950 | Min Period：week |
Chongqing Haiyue Lanting Residential Community is located at No. 9 Hongfan Road, Shimahe Street, Jiangbei District, Chongqing. It is jointly developed by Chongqing Banghe Real Estate Co., Ltd. and Chongqing Hongfan Industrial Co., Ltd., with property management provided by Chongqing Hongfan Property Management Co., Ltd. As a high-quality residential community, it attracts a large number of middle- to high-income families who pursue a quality lifestyle. Community entrance barrier advertisements naturally integrate brand information into their daily commuting scenarios.Located at No. 9 Hongfan Road, Jiangbei District, as a core media touchpoint for a middle- to high-end community, it leverages a high-net-worth customer base, high-frequency exposure, and precise scenario-based marketing to become an excellent channel for brands to reach household decision-makers. Barrier gate advertisements at the community entrance and exit offer the significant advantage of mandatory exposure.As part of community infrastructure, barrier gate advertisements can achieve long-term brand penetration. A new energy vehicle brand that ran a six-month campaign within the community achieved a test drive conversion rate of 8%, significantly higher than the industry average, and drove a 25% increase in foot traffic to stores within a 3-kilometer radius. Brands can also collaborate with the property management to organize community events, with the advertisement simultaneously promoting event information, achieving both brand exposure and word-of-mouth benefits.The advertisements, located at the entrances of middle- to high-end communities and targeting high-net-worth customers with scenario-based marketing, build differentiated competitive advantages. Their unique household decision-making scenario and high-frequency, in-depth reach provide brands not only with an efficient exposure channel but also, through creative interaction and integration with community resources, help achieve the leap from traffic exposure to sustainable operation. For brands focused on the local middle- to high-end market, this media serves as a premium choice to precisely reach target customers and enhance brand influence.
The surrounding area of the community covers key business districts such as Guanyin Bridge and Jiangbeizui within 3 kilometers, with the residents' social circles and consumption radius highly overlapping. A certain high-end home furnishing brand, through a 3-month campaign, increased its market awareness within the community from 12% to 45%, boosted the signing rate by 22%, and promoted word-of-mouth among surrounding family customers.With precise audience targeting, high-frequency mandatory exposure, scenario-based marketing capabilities, and intelligent technology empowerment, it has become a strategic-level media for the brand to deeply cultivate the mid-to-high-end household consumption market. Advertising content is reviewed by property management, aligning closely with the community's quality image, which enhances brand credibility. For example, a high-end automotive brand collaborated with the property to carry out a community test-drive event, with barrier gate advertisements simultaneously promoting the event information.The 24-hour barrier gate advertisement allows brand information to naturally integrate into residents' daily commutes, avoiding the intrusive feel of traditional ads. Compared with urban public advertising spaces, community barrier gate ads have a more precise audience, higher conversion rates, and more substantial effective return on investment. With the acceleration of urbanization in Chongqing, the commercial value of high-end residential areas is increasingly prominent. The community barrier gate advertisement in Haiyue Lanting is not just an advertising space; it is a connection point between the brand and the city's high-end lifestyle circle.In the new stage of Chongqing's urban development, choosing Haiyue Lanting's community barrier gate advertisement means choosing to grow together with the city's future, achieving a win-win for brand value and city value. It is a wise choice for brands to grow together with the city and also the community advertising form with the highest return on investment, worth careful consideration by every brand owner.
