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| Area：Wuhan | Type：Outdoors | Frequency：60 |
| Address：56 Longyang Avenue, Hanyang District | Format：led | Duration：15s |
| Location：Renxin Hui Building C | Min Qty：1 | |
| Size：20m(W)X9m(H) =180㎡ | Min Period：week |
The LED large screen at Wuhan Hanyang Wangjiawan Renxin Hui C Building is a landmark outdoor media in Hanyang's core business district. It is located on the exterior wall of Renxin Hui C Building at No. 58 Longyang Avenue, Hanyang District, right next to the E exit of Wangjiawan Station on Metro Lines 3 and 4, making it immediately accessible upon exit. The area experiences high daily pedestrian and vehicular traffic, covering nearby residential communities, office buildings, and commercial centers such as Moore City and OYADA, providing extensive advertising reach.
Within the business district, young consumers account for 34.32% of the audience, with those aged 25-34 representing over 44% of the main spending group, which aligns well with brands' youth-oriented marketing needs. Furthermore, leveraging the metro network, the reach can extend to cross-regional customers in Hankou and Wuchang, attracting more than 600,000 daily effective audiences. The large screen is located on the main thoroughfare of Longyang Avenue, forming a three-dimensional visual route with the overpass and metro station, making it suitable for creative advertising by automotive and fast-moving consumer goods brands. Meanwhile, the dense surrounding dining and shopping facilities allow brands to carry out O2O activities that drive traffic from the screen to offline consumption.
Thanks to its prime location, high traffic coverage, policy support, reasonable revenue structure, and technological upgrade potential, it has significant investment value. Its core advantages lie in accurately reaching the main young consumer group, deeply integrating into business district consumption scenarios, and strong policy compliance, making it suitable for long-term holding to achieve stable returns and value enhancement through technological innovation and content expansion.
At the bustling intersection of Hanyang Avenue and Longyang North Road, under the light and shadow of the LED screen, brands are no longer merely conveyors of information but co-authors of the city's life narrative, illuminating not only the commercial space but also the path for brands to dance with the future of the city.
The large LED screen, with its prime location, top-tier hardware, diverse ecosystem, and cost-effectiveness, has become the core communication platform for brands to capture the Hanyang market and extend influence across the three towns of Wuhan. As a landmark outdoor media in Hanyang's key business district, its investment value can be comprehensively evaluated in terms of regional development potential, audience scale, policy support, operational revenue, and potential for technological upgrades.
Wangjiawan Renxinhui is located near the Wangjiawan Metro Station and hosts numerous merchants. It features a wide range of business formats and is surrounded by industries such as pharmaceuticals and automotive 4S shops. It also integrates major shopping centers and supermarkets such as Dayang Department Store, Carrefour Home, and Wuhan Mall, forming a core business district. Metro Lines 3 and 4 run north-south through the area, with Line 3 extending from Zhunkou Sports Center across the Han River to Hankou Railway Station, and Line 4 crossing the Yangtze River and passing through Hanyang, Wuchang, and Hongshan districts, connecting the Wuchang and Wuhan Railway Hubs.
As business districts shift from traditional retail to technology experiences and social consumption upgrades, the exposure scenario of LED large screens will resonate with the tech consumption at JD MALL and the cultural experiences after the cigarette factory transformation, further enhancing location value. Surrounding commercial complexes such as Mall City and OYADA create a closed-loop of shopping, dining, and entertainment, leading to longer consumer dwell time and stronger purchasing intent.
As one of the busiest commercial centers in the Hanyang area, the Renxinhui C Hall LED screen attracts over 800,000 visitors daily, with a visual coverage radius of 800 meters, allowing brand information to instantly capture consumer attention. The screen's high-definition and impressive visual effects not only increase brand exposure but also establish a professional and high-end brand image in consumers' minds.
