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| Area：Wuhan | Type：Outdoors | Frequency：60 |
| Address：No. 81 Hongshan Road, Shuiguohu Street, Wuchang District | Format：led | Duration：15s |
| Location：The Provincial Party Committee Compound next to Hongshan Auditorium | Min Qty：1 | |
| Size：7.04mx5.76m=40.55㎡ | Min Period：week |
The LED screen is located at 81 Hongshan Road, Hongshan Auditorium Plaza, Wuchang District, Wuhan, adjacent to the Hubei Provincial Party Committee and Hongshan Auditorium. It belongs to the administrative center area of Hubei Province, situated in the Shuilihu Subdistrict. The surrounding environment is beautiful and it is part of Wuhan's core urban area, adjacent to the Provincial Party Committee compound. It is the core area for political activities in Hubei Province and holds significant political symbolism. The location is on the west bank of East Lake, by Shuilihu, with a well-developed surrounding road network and high pedestrian traffic.
Leveraging its superior geographical location, advanced technical parameters, high-end audience, remarkable advertising effects, and flexible operation model, it holds unique advantages in Wuhan's outdoor media market.
The screen is the most influential high-end outdoor media in Hubei's political and economic core area. It is located at the south gate of the Provincial Party Committee compound, at the intersection of Hongshan Road and East Third Road, serving as a key visual window for the province's political, economic, and cultural activity center. With its irreplaceable political location advantage, high-end precise audience coverage, authoritative media endorsement, and diverse content presentation capabilities, it has become the preferred platform for government publicity and high-end brand promotion.
The advertisement is located at the intersection of Hongshan Road and the Hongshan Provincial Auditorium. This LED screen is situated on the picturesque west bank of East Lake in Wuhan and within the provincial administrative center, right in the angle facing the East Third Road intersection inside the Provincial Party Committee compound. It enjoys convenient transportation and is at the heart of the province's political, economic, and cultural activities, along the route frequently taken by leaders exiting the Chagang compound.
As the gateway media of the administrative center of Hubei Province, this screen is the preferred platform for promoting major government activities and policy announcements across the province. It has strategic value in allowing viewers to understand Hubei at a glance. It is one of the few high-end media in Hubei that can simultaneously reach both government decision-makers and business elites, making it especially suitable for brands and products that need to establish government-business relationships.This screen has been upgraded from a single advertising medium to a multi-content display platform for government, business, and culture. Customized communication plans can be formulated according to different marketing objectives. Compared with the Zhongshang Plaza screen, although the Hongshan Auditorium screen is smaller in size, it has an irreplaceable advantage in government marketing and high-end brand promotion due to its unique political positioning and authoritative attribute. It is one of the few media platforms in Hubei that perfectly combines commercial value with government value, making it particularly suitable for brands that aim to expand both government and business markets simultaneously.The LED large screen at the Wuchang Hongshan Auditorium, located in the Provincial Party Committee compound in Wuhan, has become one of the most strategically valuable high-end media in Hubei, thanks to its irreplaceable political location advantage, high-net-worth audience coverage, government authority, and diverse content presentation capabilities. Although it is smaller than commercial screens such as Zhongshang Plaza, its unique positioning as a political and economic hub gives it an irreplaceable role in government marketing and high-end brand promotion.Among the screen's audience, government personnel account for as much as 35%, and businesspeople account for 25%, forming a unique government-business audience combination. According to market research, similar location advertisements have a 40% higher reach rate than ordinary commercial areas, customer inquiries can increase by up to 30%, and sales conversion rates can increase by 15%-20%, forming a higher basis for investment returns.
