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| Area：Wuhan | Type：Outdoors | Frequency：60 |
| Address：No. 7-9, Zhongnan Road, Wuchang District, Wuhan | Format：led | Duration：15s |
| Location：Zhongnan Road Zhongshang Plaza | Min Qty：1 | |
| Size：12.5m(W)X19.2m(H) = 240㎡ | Min Period：week |
Zhongshang Plaza is located at No. 9 Zhongnan Road, Wuchang District, Wuhan. Situated in the core commercial area of Zhongnan Road, it is only 159 meters away from Zhongnan Road Subway Station on Metro Lines 2 and 4. It is an important commercial landmark in Wuchang District. The Zhongnan business district is a traditional financial and business center as well as a residential area in Wuchang, with its main customer base consisting of young professionals and multi-generational families. The daily foot traffic exceeds 100,000 people.Wuluo Road and Zhongnan Road form a 'T-shaped' road network, where Metro Lines 2 and 4 intersect, connecting three major railway hubs. Zhongshang Plaza is an urban complex integrating shopping, dining, and office spaces, with a total construction area of 120,000 square meters. Its exterior features LED advertising screens, specifically positioned facing the main road of Zhongnan Road, covering surrounding major roads and subway station foot traffic.The LED screen at Zhongshang Plaza on Zhongnan Road, Wuchang, is located on the exterior facade of the main building at No. 9 Zhongnan Road. It sits at the core junction of the Zhongnan Road business district, at the crossing of Zhongnan Road and Wuluo Road, which is a prime commercial intersection. This location serves as a landmark digital media platform linking Wuchang’s commercial consumption and cross-district transportation. As a key outdoor media resource under the Zhongshang Group, its unique position above two subway lines and at the business district entrance reaches an average of 1.2 million cars and pedestrians daily, providing an efficient vehicle for brands to connect with high-end consumers and achieve a closed-loop of exposure and conversion.As a long-established commercial landmark in the Zhongnan Road business district, Zhongshang Plaza attracts over 18 million visitors annually. The LED screen is perfectly positioned directly above the main entrance of the mall, serving as the first visual touchpoint for consumers entering the shopping center.
The LED large screen occupies the busiest traffic node on Zhongnan Road, just 30 meters from Exit C1 of Zhongnan Road Station on Metro Lines 2 and 4. It is a must-see visual passage for passengers transferring between the two lines, with a daily coverage of over 450,000 metro passengers. Facing the six-lane main road of Zhongnan Road, passing vehicles and passengers can fully receive the advertising message. Surrounded by 18 bus routes, it covers commuting populations from Wuchang, Hongshan, Qingshan, and other areas, forming a three-dimensional traffic radiation network through metro, bus, and road traffic, achieving a cross-region reach 35% higher than other LED screens in the shopping district.
The screen is exclusively operated by Wuhan Zhongshang Media Co., Ltd. and leverages Zhongshang Group's commercial resources, providing unique advantages in media placement and mall linkage. It can simultaneously coordinate with over 200 brand counters inside Zhongshang Plaza, creating a closed loop of LED screen exposure - offline mall experience - consumption redemption. It also has a professional content production team.
Intersecting Wuluo Road, Zhongnan Road, and Metro Lines 2 and 4, this location connects the three towns of Wuhan. The surrounding area includes Fujia Po Long-distance Bus Station and Wuchang Railway Station. The cross-river tunnel starts from the Hankou commercial area along the river, connecting internal and external transportation in Hankou and Wuchang. The daily traffic flow of people and vehicles exceeds one million.
The core advantage of the screen lies in its exclusive exposure and traffic-driving scenario. As the first visual point at the main entrance of Zhongshang Plaza, the LED screen seamlessly connects with the mall's consumer scenes, forming a very short chain from seeing the advertisement to entering the mall and completing a purchase. This is a value that other non-core shopping district LED screens cannot easily replicate.
