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| Area：Wuhan | Type：Outdoors | Frequency：60 |
| Address：No. 520, Dingziqiao South Road, Wuchang District, Fanyue Mall | Format：led | Duration：15s |
| Location：Nanhu Walmart | Min Qty：1 | |
| Size：21.8m(W)×9.5m(H)=207m² | Min Period：week |
The LED screen at Wuhan Wuchang Nanhu Walmart is located at No. 520 South Dingzi Bridge Road, Wuchang District, Wuhan. It is an important commercial advertising platform for Walmart Nanhu Store, showcasing promotions for Walmart's own brands and partner merchants. It reaches approximately 300,000 permanent residents in the Nanhu area and is one of the core advertising spots in the Wuchang Nanhu business district, benefiting from the daily customer flow of 678,900 people in the Walmart store.Thanks to the daily flow of 678,900 visitors to Walmart, there are ample advertising exposure opportunities. The specific returns depend on the frequency and duration of the advertiser's placements. The Nanhu business district covers 300,000 permanent residents and has high commercial activity. Commercial complexes such as Weijia Baigang City continue to upgrade, sustaining stable advertising demand. Local advertising locations are mainly community-oriented, and this large screen has differentiated competitiveness due to its location and scale.The screen is situated in the southern part of Wuchang District, bordering Hongshan District, in a core location between the Inner and Middle Ring Roads. It is east of Nanhu, south of the Second Ring Road, west near Xunsi River, and north to Chuxiong Avenue. This strategic position makes it the only commercial entity in the Nanhu area, with a broad reach and well-connected transport network. The screen is surrounded by high-density residential communities, creating a natural audience base.This advertising spot is located on the wall of Walmart in Nanhu Fanyue Mall. It is diagonally opposite Weijia Baigang City. Across the road, there are various large shopping malls and children’s entertainment venues. Surrounded by residential buildings and apartments, the area has high pedestrian and vehicle traffic, making it a rare and valuable media resource.
As a visual landmark in the southern commercial district of Wuhan, the large screen is not only an efficient transmitter of commercial information but also a vivid embodiment of the integration of urban culture and digital technology. With its stunning visual effects, precise audience targeting, and diverse cultural expression, it continuously shapes the new image of Wuhan's urban commerce and culture. The advantages of the Nanhu Walmart LED screen are even more evident within the all-encompassing communication network constructed by its operators.As a core point of regional penetration, it synchronizes and links with high-end screens such as the Yangtze River Second Bridge Bridgehead and Wuguang K11 to achieve full-area exposure. Small and medium-sized brands can leverage the Nanhu screen as the core while combining it with community lightboxes for precise coverage. More notably, the content customization services provided by the operators, combined with the technical features of the LED screen, enable brands to create short video advertisements adapted to outdoor scenarios, making the creative presentation highly compatible with the media characteristics, and enhancing ad recall by 58% compared to generic materials.Thanks to its irreplaceable comprehensive advantages, the large screen has become a crucial medium for brands to reach core consumer groups. This digital display hub at Fanyue Mall, Nanhu Store, is not only a carrier for commercial information dissemination but also, through precise positioning and technical strength, reshapes the logic of regional outdoor advertising conduction. Its core advantage begins with its strategic geographic location at No. 520 Dingziqiao South Road, at the junction of Wuchang District and Hongshan District, right at the convergence of Nanhu's 300,000 permanent residents and the surrounding commercial district traffic.In media investment, location, scarcity, and revenue stability are the core evaluation criteria. The Wuhan Wuchang Nanhu Walmart LED screen, with its unique regional attributes and operating model, has not only become a high-quality carrier for brand communication but also forms a predictable and high-resilience investment value loop, providing a typical example for outdoor digital media investment.
