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| Area：Tianjin | Type：Community | Frequency：0 |
| Address：About 100 meters south of the intersection of Jiwai Road and the Elderly Home Street in Beichen District. | Format：barrier gate | Duration：/ |
| Location：Autumn Ode Garden | Min Qty：1 | |
| Size：454×950 | Min Period：week |
As a mature community in the region, Qiushengyuan Community has a stable resident population, mainly composed of young and middle-aged families with strong purchasing power and demand for localized services. The community gate advertisements can accurately target the high-frequency spending groups within the community, such as potential users in daily procurement, education, and health sectors. Through high frequency and repeated exposure, brand recall can be quickly established, forming a strong association with 'scene demand.'As a vital economic hub in northern China, the city has been promoting the construction of 'smart communities' in recent years, encouraging enterprises to optimize services through digital means. Community gate advertisements are part of this smart community initiative, aligning with policy direction. Companies such as Tianjin Port enhance brand value through green transformation, which indirectly confirms the local business's emphasis on precision marketing, providing support for the long-term value of gate advertisements.Located in Jingwu Town, Xiqing District, Tianjin, Qiushengyuan Community is a mature residential complex with 15 residential buildings and a substantial base of 1,600 households. It is close to the Jingwu Town Station on Metro Line 10 and surrounded by four key high schools, two universities, and three large supermarkets within a 3-kilometer radius, making it a core community in Xiqing District with both residential density and consumption potential. The community gate advertisements leverage this prime location, with 'essential nodes and high adaptability' as core advantages, becoming an efficient medium for brands to reach middle-class families.The surrounding area features Metro Line 3 Yixingbu Station and major traffic arteries like Yibai Road, with a high proportion of car travel. The average car price typically ranges from 150,000 to 300,000 yuan, which aligns closely with the target customer base for mid to high-end automotive brands and financial products. Community residents are mainly young and middle-aged families who make decisions regarding daily spending, educational investments, and home renovations, allowing advertising information to directly reach household decision-makers.
The autumn poetry courtyard gate advertising has become a core battlefield for brands to deeply cultivate regional markets through precise scene targeting, high-value audience coverage, and controllable communication costs, serving as the "last mile" for industries such as education, home furnishings, and automotive. The ROI of this media is typically 2-3 times higher than that of traditional outdoor advertising, making it the preferred choice for achieving precise community marketing implementation.The community is adjacent to major roads like the Outer Ring Road and Jinwei Road, and there are several subway stations on Line 3 and Line 5 nearby, which not only reach the residents of the community but also target commuters and visitors, such as parents dropping off their children during the morning rush hour and consumers heading to the Future City commercial area, all of whom pass by the gate, thus expanding the advertising reach.Thanks to its three core advantages of precise targeting, high-frequency exposure, and exclusive scene engagement, the community gate advertising media has become a quality choice for brands seeking to penetrate mid to high-end communities in combination with geographical transportation and commercial resources. Its characteristics of "mandatory viewing, repeated memory, and scene linkage" are particularly suitable for industries that require deep engagement with household decision-makers and building brand trust, such as automotive, education, and home furnishings. For advertisers, this media acts not only as an entrance to traffic but also as a valuable bridge connecting community life.The advantages of community gate media lie in precisely covering the permanent population of the community, providing high-frequency exposure at fixed times each day, effectively enhancing brand awareness. Community gate advertising naturally permeates daily scenes, establishing localized brand impressions and promoting word-of-mouth communication.
