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| Area：Tianjin | Type：Community | Frequency：0 |
| Address：No. 246, Jinwei Highway, Beichen District | Format：barrier gate | Duration：/ |
| Location：Summer Lian Garden | Min Qty：1 | |
| Size：454×950 | Min Period：week |
Located in the Xianglan Garden community on Pudong Street in the Beichen District of Tianjin, as a mature group of the Ocean Future City, it boasts a scale of 12 residential buildings and 1,320 households, along with the transportation advantages of being near Metro Line 3 and Line 5. It has become a typical representative of livable communities in Beichen District. The entrance and exit barrier advertisements rely on this core scene, with "essential nodes for precise reach" as a key advantage, making it an effective communication medium for brands connecting with high-net-worth families.The core value of barrier advertisements comes from a deep binding to the community travel scene. As a commodity housing community completed in 2021, Xianglan Garden mainly consists of middle-class families with homes and cars. When residents drive in and out daily, they must stop for 15-30 seconds in front of the barrier to wait for it to lift. This "forced stopping time" constitutes a golden window for advertising communication.The core value lies in precisely reaching residents' frequent daily scenarios, but specific advantages need to be assessed in conjunction with data on community foot traffic and resident profiles. The mainstream advantages of barrier advertisement media in the market include high coverage accuracy, stable exposure periods, and high resident acceptance. However, these are general industry representations and do not apply to customized descriptions for specific communities.The media leverages the high-frequency scenario of residents entering and exiting the community to achieve natural reach and deep penetration of information in community barrier advertisements. The advertising content seamlessly integrates with travel lines, avoiding awkward interference, and enhancing residents’ acceptance and brand recall. The advantages of community barrier media lie in precise coverage and stable time periods, allowing continuous reach to the target audience, making it especially suitable for localized marketing needs.
The barrier gate advertisements accurately align with the demographic characteristics of Xia Lanyuan. Within a 3-kilometer radius of the community, there are 14 kindergartens, 3 primary schools, and 5 middle schools. A high proportion of young parents among the homeowners signifies a core demand focused on parent-child education, maternal and infant products, and home upgrades. Additionally, the nearby 2 shopping centers and 11 supermarkets provide ample commercial support, enhancing the demand for fresh retail, dining, and entertainment. The advertisement at the barrier gate can deliver targeted content, such as promoting children's training courses to families with school-age children and showcasing discounts on home building materials for those with upgrade needs, thereby achieving precise matching of content and demand.As the first information station connecting Xia Lanyuan to the outside world, the barrier gate advertisement, characterized by its irreplaceable scene, accurate audience matching, and lasting effect, has become an optimal medium for brands to take root in the community and reach the decision-makers of family consumption.The demographic depiction of Xia Lanyuan gives the barrier gate advertisement a solid audience foundation, consisting of individuals with stable income and strong purchasing decision-making power, alongside the concentration of 14 kindergartens within a 3-kilometer radius. The core demand remains focused on parent-child education, maternal and infant products, and home upgrades. Furthermore, the advantages of transport accessibility due to the nearby metro lines 3 and 5, along with the commercial facilities of 2 shopping centers, further stimulate the demand in areas like fresh retail, dining, entertainment, and auto services.The barrier gate advertisements at the community entrances and exits stand out due to their quantifiable revenue, controllable costs, challenging replicability, and uncoverable potential, making them quality targets for small to medium investors and regional brands. Their investment value is not solely dependent on media attributes but is rather the result of the scarcity of the scene, the high net worth of the audience, market demand, and technological upgrades, while being highly compatible with the community genes of Xia Lanyuan.
