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| Area：Chengdu | Type：Outdoors | Frequency：0 |
| Address：No. 129, West Section of Chunxi Road, Chengdu | Format：large screen | Duration：0 |
| Location：Outside the Finance Department on Chunxi Road, Chengdu | Min Qty：1 | |
| Size：23.5*6.05 | Min Period：year |
It is not only a visual feast, but also an expression of the city’s spirit, allowing every passerby to feel the warmth and depth of Chengdu. This outdoor big screen has become an indispensable city calling card for Chunxi Road, silently recounting the past, present, and future of this city.The outdoor big screen on the facade of the Finance Office is located at the north entrance of the Chunxi Road business district in the Jinjiang District of Chengdu, adjacent to Maoye Department Store and Wangfujing Department Store. Chunxi Road is the most bustling commercial pedestrian street in Chengdu, consisting of four pedestrian streets: Chunxi East Road, Chunxi West Road, Chunxi South Road, and Chunxi North Road, with nearly a million pedestrians and vehicles daily, making it one of the city center's most vibrant commercial areas.The Finance Office's dormitory is specifically located at 18 Zitong Bridge West Street, within the first ring road of Chengdu, in the core area of the Hongxing Road business district. It is bordered by the main road of Hongxing Road to the north and the Huaxing East Street commercial area to the south, approximately 800 meters from the subway Line 3 City Second Hospital station on foot.As a landmark facility of the Chunxi Road business district, the big screen is primarily used for commercial advertising. The stunning colors and vivid image quality presented in ultra-high resolution can quickly attract the crowd in the pedestrian streets of the business area, significantly enhancing the effectiveness of advertisement dissemination.The big screen is constructed and operated by Sichuan Telecom, and as one of the first batch of 8K outdoor screens in the country, it plays a positive role in promoting the development of the ultra-high-definition video industry in Sichuan Province and Chengdu, as well as in the application and promotion of ultra-high-definition video in various fields.
The outdoor large screen on the facade of the Chengdu Finance Department on Chunxi Road has become a highly valuable outdoor media platform due to its top-tier commercial district location, cutting-edge display technology, and innovative content forms. It offers advertisers seeking high exposure, strong visual impact, and a high-end brand image a unique media resource that is rare in the Chengdu area. This large screen is located at the intersection of the western section of Chunxi Road and Youth Road, historically regarded as the core area of the 'Chunyan Business District', adjacent to professional markets like the Jiulong Clothing Wholesale City and Shangdu Clothing City. As a gathering place for clothing buyers in Southwest China, this area sees an average daily foot traffic of 350,000 people, which can exceed 700,000 during weekends and holidays, forming a stable customer base for procurement and fashion consumption. This configuration of 'dual metro and main road' transportation means that its average daily reach not only attracts local residents but also covers out-of-town tourists, business people, and other cross-regional crowds. The western section of Chunxi Road has historically centered on clothing wholesale, and the audience of the large screen includes regional distributors, fashion buyers, young consumers, and other diverse groups. This customer structure gives the large screen unique value in scenarios such as promoting new clothing products and recruiting regional agents. The media advantages of the outdoor large screen on the facade of the Chengdu Finance Department on Chunxi Road are fundamentally the result of the joint effects of its geographical genes, historical accumulation, technological iteration, and commercial district ecosystem. It is situated on the rooftop of the Provincial Finance Department building on the western section of Chunxi Road, adjacent to Jiulong Square, Shangdu Square, Jinlang Sports Mall, Sun Yat-sen Square, Qun Guang Square, Red Star Road Square, and directly facing Chunxi Road Metro Station, which draws a strong audience flow. Its height is above the first floor with no obstructions.
