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Area:Hangzhou | Type:Outdoors | Frequency:180 |
Address:No. 1888, Wenyi West Road, Yuhang District | Format:led | Duration:15s |
Location:Yuhang Wanda Plaza Atrium | Min Qty:1 | |
Size:16(宽)×3(高) | Min Period:week |
The core advantage of the LED screen resources of Hangzhou Yuhang Wanda Plaza has realized the value leap from "traffic entrance" to "consumption closed loop" through the deep integration of technology and business, and its core advantage is that it is data-driven and accurate reach, activating consumer behavior with scenes, and expanding business boundaries with ecological collaboration
Located at No. 1888 Wenyi West Road, Yuhang District, adjacent to Chuangjing Road Station of Metro Line 5, it seamlessly connects Alibaba Park and the core business district of Future Science and Technology City, with a single-day passenger flow of 200,000 passengers, attracting more than 300,000 passengers in three days during the sixth anniversary, radiating high-spending white-collar workers and family customers
With the in-depth development of the digital economy, LED media will not only be limited to traditional business districts, but will expand to more emerging markets, such as communities, transportation hubs, etc. Through the combination with e-commerce platforms and social networks, LED media will achieve online and offline integration and enhance the coverage and influence of advertising
As a landmark of the city's high-end business district, Wanda Plaza has a huge passenger flow base, with an average daily passenger flow of more than 6.3 million people in Wanda Plaza in Yuhang, Hangzhou, and an average monthly flow of more than 1.5 million people in Yuhang Wanda Plaza in Hangzhou
The high-frequency exposure of dynamic advertising can effectively break down cognitive barriers, especially suitable for the promotion of new products in FMCG and experiential formats
Located in the core area of Wenyi West Road in Yuhang District, adjacent to industrial clusters such as Alibaba Taobao City and Dream Town, covering 300,000 high-income white-collar workers in the future science and technology city and 500,000 permanent residents within 10 kilometers of the surrounding area
The core value of investment value is not only reflected in the rental income of advertising space, but also in empowering the shopping mall as a whole through digital marketing, forming a virtuous circle of advertising drainage, consumption conversion, and brand value-added
As an important commercial landmark in the core business district of northern Hangzhou, its indoor LED screen resources have shown significant investment value in terms of precise reach, scene integration and data operation, combined with its geographical location, customer characteristics and technical advantages
Yuhang Wanda Plaza is located at No. 1888 Wenyi West Road, adjacent to the north of the city, and Jiayue Center and other commercial entities, forming a commercial cluster effect, the surrounding Metro Line 4 and Line 10 double-track intersection, the average daily flow of people is stable at more than 100,000 people, and the weekend and holiday can reach 150,000 people, covering young and middle-aged customers aged 20-40, of which high-spending power families and young white-collar workers account for a significant proportion
With the scarcity of its core location, the coverage of precise customer groups, the efficiency of immersive communication and the precise operation of data, it has surpassed the single value of traditional media and has become a digital engine for brands to achieve the integration of quality and efficiency