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- Specs
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- Media Map
| Area：Shenzhen | Type：Outdoors | Frequency：180 |
| Address：No. 99, Xinhu Road, Xin'an Lake Community, Xin'an Street, Bao'an District | Format：led | Duration：15s |
| Location：Qianhai Yifang City outdoors | Min Qty：1 | |
| Size：25（宽）×12（高） | Min Period：week |
Combined with its positioning of "multiple luxury experience city coordinates", LED media is not only an information transmission tool, but also a core carrier for brands to establish emotional links with consumers, from the four dimensions of scene adaptability, customer group coverage, technical advantages and commercial value
Under the consumption trend driven by the "first store economy" and "experience format", its value has surpassed the traditional advertising function and has become the intersection of scene innovation, data-driven and brand strategy
Located in the central area of Bao'an, Qianhai and Houhai, the Shenzhen twin city center, radiating high consumer groups, business people and local residents, with an average daily flow of 453,200 people, the media is facing the side gate of Yifang City, located at the intersection of Xinhu Road and Xinghua 1st Road, which is the only way to enter the central area of Bao'an
Located inside the mall, one of its features is that the curtain wall combines technology and nature to create a shopping environment full of natural atmosphere, allowing consumers to feel the charm of the integration of technology and nature during the shopping process
Located on the B2nd floor of the mall, wonderful light shows will be staged from time to time, and the gorgeous light and shadow effects are full of science fiction, which can make consumers feel like they are in a dream world, adding a unique atmosphere and attraction to the mall
Yifang City is located in the central area of Bao'an, together with Qianhai and Houhai constitute one of the twin urban centers of Shenzhen, and is the administrative, commercial and cultural center of Bao'an
The media is located at the intersection of Xinhu Road and Xinghua 1st Road, directly opposite the side gate of Yifang City, which is the only way to enter the central area of Bao'an, adjacent to the transfer station of Metro Line 1 and 5 Bao'an Central Station and Line 5 Baohua Station, with an average daily flow of more than 480,000 people, which can radiate the whole city of Shenzhen and surrounding areas, and can make LED advertising gain wide exposure
The average daily traffic of Yifang City business district is as high as 453,200, and the audience includes high-consumption groups, business people, etc., with strong spending power, advertisers can accurately reach target customers through LED media, and improve the conversion rate and return on investment of advertising
Compared with traditional outdoor advertising, the cost of LED media in Yifang City shopping mall is lower, and the time period can be selected on demand to flexibly match the brand budget
Yifang City is committed to creating a "beautiful place for the city", and its LED large screen is like the expression of the city, changing colors and pictures all the time, which can not only attract the attention of consumers and ignite the desire to shop, but also create a unique atmosphere for the mall and enhance the overall image and attractiveness of the mall
The customer base of the business district is mainly high-net-worth families, business elites and young middle class, with strong consumption power, and the first-line beauty products such as DIOR and GUCCI and high-end watch brands such as Cartier and OMEGA are densely distributed in the shopping mall
