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| Area：Guangzhou | Type：Outdoors | Frequency：180 |
| Address：The intersection of Guangzhou Avenue South and Diejing Road in Haizhu District | Format：led | Duration：15s |
| Location：Atrium of Hopson Square | Min Qty：1 | |
| Size：16（宽）×3（高） | Min Period：week |
As the core communication carrier of commercial space, the advantages of LED media in Hopson Plaza are not only reflected in hardware performance and technology iteration, but also in its deep empowerment of urban culture, consumer behavior and brand marketing
In the practice of Hopson Plaza, LED screens have transcended hardware attributes and become the intersection of urban renewal and business innovation. Through the deep integration of technology, content and operations, its value is not only reflected in short-term benefits, but also in shaping a perceptible urban experience
Located in the core area of Tianhe business district, the average daily passenger flow exceeds 500,000 people, Metro Line 3 is direct, and more than 20 bus lines cover the whole city, while attracting business, family and young consumer groups, and accurate advertising reach can be rented as high-quality advertising resources, creating additional revenue, forming a linkage effect with shopping mall promotional activities, and enhancing brand memory
There are also other LED displays such as aisle screens in the shopping mall, which can be used for brand promotion, event promotion, etc., forming a comprehensive advertising display system with outdoor LED large screens and indoor knife flags, providing merchants with diversified publicity channels
The media supports a variety of advertising forms such as text, images, videos, and animations, and merchants can change the display content at any time according to their own needs and marketing strategies, whether it is promotional activities, brand image promotion, or seasonal product promotion, they can quickly respond to market changes and meet the needs of consumers
Through reasonable layout and planning, advertising can also be accurately placed according to the characteristics of customer groups in different regions, improving the efficiency and effectiveness of advertising
High-quality LED displays and exquisite advertising content can enhance the overall image and grade of the shopping mall, create a modern and high-tech shopping environment, make the shopping mall more attractive and competitive, and help attract more customers and brands to settle in
Hopson Plaza is located at the intersection of the three core business districts of "Zhongda International Innovation Valley", "Pazhou Internet Gathering Area" and "District Government Business Circle" in Haizhu District, covering a high-end population of 400,000 and an average monthly consumption power of nearly 20,000 yuan, which makes it an accurate reach scene for high-end brands such as beauty, luxury goods, and technology digital
High-net-worth customers are highly receptive to brand premiums, and advertisers are more willing to pay a premium for accurate exposure, such as the LED screen advertising premium rate in Beijing's Wangfujing business district
The mall is adjacent to Metro Line 3, Line 8 and the planned Line 11, a 5-minute walk to the subway station, with an average daily commuter flow of more than 150,000 people, and the atrium LED tower screen and the 130-meter LED ribbon screen form a wraparound visual circulation
Hopson Commercial has laid out a complex model of "shopping malls, office buildings, and apartments", and LED media can be used as a traffic entrance to connect various formats, for example, the elevator screen of the office building is linked with the atrium screen of the shopping mall to push "white-collar exclusive discounts" to achieve cross-format diversion
Through the innovative application of LED screens, the project not only strengthens the strategic position of the "commercial landmark at the southern end of the central axis of Haizhu", but also reconstructs the interaction between people and space by scientific and technological means to form differentiated competitiveness
