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| Area：Guangzhou | Type：Outdoors | Frequency：180 |
| Address：No. 621-625 Tianhe Road, Tianhe District | Format：led | Duration：15s |
| Location：Atrium of Tianyu Plaza | Min Qty：1 | |
| Size：8（宽）×6（高） | Min Period：week |
The layout logic of the LED screen directly points to the core of business conversion accurate reach and instant feedback, and the data shows that the LED screen of Guangzhou Tianyu Plaza increased the sales conversion rate of related categories by 18% through the dynamic price tag time-limited countdown design during the promotional event
Located in the core area of Tianhe business district, with an average daily passenger flow of more than 500,000 passengers, Gangding Station of Metro Line 3 is directly reached, forming a "golden triangle" with top commercial entities such as Taikoo Hui, covering both business and leisure customer groups, and more than 20 surrounding bus lines radiating the whole city
Tianyu Plaza is located in Guangzhou Tianhe business district, surrounded by many universities, consumer groups are mainly young people, with strong consumption power and willingness to consume, LED media can target this specific audience group, accurately place advertising content that meets their interests and needs, such as fashion trends, digital products, entertainment and leisure, etc., so as to improve the conversion rate and effect of advertising
The screens are distributed in the atrium, the core area of the mall, which is a must-pass for customers, whether they are shopping, dining or leisure and entertainment. The four-story wrap-around LED strips can cover customers on different floors, ensuring that advertising messages can reach various groups in the mall in an all-round and multi-angle manner
The LED screens are distributed in the atrium of the core area of the mall, which is a must-pass place for customers, whether it is shopping, dining or leisure and entertainment, they can see the screen content, and the four-layer wrap-around LED strips can cover customers on different floors, ensuring that advertising messages can reach various groups in the mall in an all-round and multi-angle way
The layout of the LED screen is highly in line with its positioning as a "high-value trendy social place". For example, outdoor LED screens are linked with giant Internet celebrity walls, becoming the core carrier of fan support, celebrity birthday parties and other activities
Tianyu Plaza is located in Guangzhou Tianhe business district, surrounded by many universities, such as South China Normal University, Jinan University, etc., the consumer group is mainly young people, strong consumption power and high willingness to consume, which provides an accurate audience for LED advertising, FMCG, digital, entertainment and other industries advertisers have a greater demand for advertising in this area, which is conducive to improving the conversion rate and effect of advertising, so as to ensure the advertising revenue of LED media
The coping strategy can be to improve the hardware facilities and service quality of LED media, create unique advertising forms and content, attract more advertisers, and strengthen cooperation with advertisers
As the core medium of commercial space, the investment value of the LED screen in Guangzhou Tianyu Plaza needs to be comprehensively considered from three aspects: scene empowerment, traffic conversion and asset appreciation
As the core asset of the first foreign-funded consumer public REIT in China, Tianyu Plaza's LED screen investment needs to be bound to the long-term value of REITs, and continuously optimizing consumer experience through LED screens can improve the rental premium ability of shopping malls, thereby enhancing the valuation resilience of REITs' underlying assets
In Tianhe District, an emerging business district, LED screen is not only an information carrier, but also the core asset of Tianyu Plaza to build a "social and cultural emotional card", deeply integrating the scientific and technological attributes of LED screens with the positioning of the project "trend culture source", Tianyu Plaza is expected to stand out in the fiercely competitive commercial entities, creating returns with both short-term cash flow and long-term value-added potential for investors
