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| Area：Shanghai | Type：Outdoors | Frequency：180 |
| Address：atrium | Format：led | Duration：15s |
| Location：atrium | Min Qty：1 | |
| Size：6.3（宽）×2.5（高） | Min Period：week |
The LED screen system of Bailian Central Shopping Plaza relies on the location advantages and high-traffic customer base characteristics of the True North Business Circle to build a digital ecological network with both functionality, interactivity and cultural value
Bailian Central Shopping Plaza is a collection of shopping, catering, leisure and entertainment as one of the super-large and modern consumption places, according to the characteristics of the project itself, the shopping mall introduces a number of main stores including boutique department stores, supermarket hypermarkets, professional stores and other formats, various style theme restaurants, specialty stores and a variety of leisure and entertainment projects
Through the scenario-based layout and content operation of LED screens, the shopping mall has built a digital ecological network with both functionality, interactivity and cultural value, creating a multi-dimensional value extension for investors and consumers
Relying on the location advantages and high-traffic customer group characteristics of the True North Business Circle, a digital ecological network with both functionality, interaction and cultural value has been built, and its investment value is not only reflected in short-term advertising revenue, but also in reshaping the long-term competitiveness of commercial space through technology empowerment and humanistic care
Driven by consumption upgrading and digital transformation, LED screens are evolving from "tools" to "assets", providing investors with the possibility of continuous returns
With high-specification hardware and intelligent interactive technology as the core, Bailian Zhonghuan LED system provides brands with an immersive communication platform with high exposure and strong conversion, relying on prime location passenger flow and innovative marketing scenarios
Bailian Central Shopping Plaza is a super-large consumer place integrating shopping, catering, leisure and entertainment, with a commercial construction area of 250,000 square meters, located in Putuo District, Shanghai, with convenient transportation, attracting a large number of consumers and providing a huge target audience for LED advertising
Located in the Meichuan Road business district of Putuo District, adjacent to Zhenbei Road, the main road of Cao'an Highway and Zhenguang Road Station of Metro Line 14, connecting to Hongqiao Hub, the average daily flow of people is huge, covering fashionable youth, family customers and international tourists, with strong willingness to consume, providing high exposure scenarios for the brand
Bailian Zhonghuan LED Media takes ultra-clear hardware and AI intelligent interaction as the core, relying on prime location passenger flow and innovative marketing ecology, providing brands with irreproducible exposure depth and conversion value
Bailian Central is located in the core area of Putuo District, positioned as a community-based shopping center, serving the surrounding high-density residential areas, with an average daily passenger flow of more than 65,000 people, with "family consumption" as the core, consumption preferences are concentrated in parent-child entertainment, catering, education and other formats LED screens are distributed in atriums, passages, floor entrances and other golden points, which can accurately reach the family consumption flow, especially suitable for high-frequency exposure of regional brands such as mother and baby, children's education, and local catering
The core of Bailian Zhonghuan's LED investment value is reflected in the triple drive of community traffic and household consumption interactive technology, if the "leasing sharing" model is intervened, the initial rent can cover the cost by stabilizing the rent, and the later stage can achieve revenue growth through precise operation
Located in the core area of Meichuan Road business district in Putuo District, adjacent to Zhenbei Road, Cao'an Highway main road and Zhenguang Road Station of Metro Line 14, effectively connecting Hongqiao hub, the average daily flow of people is huge, the shopping mall shows strong consumption vitality in large-scale festivals such as the May Day holiday, sales increased by more than 50% year-on-year, verifying its high consumption potential for targeting fashionable youth, family customers and international tourists
LED media has a high return on investment due to intelligent hardware innovation, high customer flow conversion and proven sales growth potential, especially suitable for brands to deepen their young customer base and digital marketing layout
