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| Area：Shanghai | Type：Outdoors | Frequency：180 |
| Address：atrium | Format：led | Duration：15s |
| Location：atrium | Min Qty：1 | Operating Time：0-24o'clock |
| Size：6.4（宽）×3.04（高） | Min Period：week |
For example, in the Tx Huaihai Drama Hui project, the façade of the shopping mall has created a hollow structure up to 40 meters high, and the embedded LED screen is combined with the simulated waterfall to form an ecological landscape with the sound of water
The LED screen delivery strategy directly hits the core customer base of New World City, young families, white-collar workers and international business people, and the mall realizes precision marketing by pushing brand activities, limited-time discounts and merchant linkage information in real time
For example, the "Light and Shadow New Year's Customs" topic during the Spring Festival is combined with LED screens and real-life installations to reproduce the sense of traditional festival rituals, attract young consumers to share on social media, and form a secondary communication effect
Relying on the location advantages and characteristics of high-net-worth customers in the core area of Huaihai Middle Road, a digital ecological network with both functionality, interaction and cultural value has been built, which not only serves the consumption flow and brand exposure, but also redefines the value dimension of modern commercial space through the dialogue between technology and humanities
The LED media system in the New World City shopping mall takes the giant indoor LED screen as the core highlight, combined with the global digital marketing layout, to form a unique business communication ecology
Hanging in the main atrium area of the mall, the screen size is combined with the opening and closing glass dome structure to become the visual focus of the building, supporting naked-eye 3D visual effects, and adapting to immersive event scenes such as brand premieres and art exhibitions
The LED screens in the mall are distributed in the core locations such as the North Atrium on the 1st floor, the East Corridor on the 1st floor, and the B1 underpass, which are the main activity paths and gathering areas of customers
Combined with the opening and closing glass dome structure, it forms the visual core of the shopping mall, supports naked-eye 3D effects, and is suitable for highly immersive event scenes such as brand premieres and art exhibitions
Located in the eastern section of Nanjing Road Pedestrian Street, adjacent to the Bund and Helen Hotel, the average daily flow of people is huge, accurately reaching high-consumption groups and international tourists, providing a golden position for advertising releases, seamlessly connecting subway hubs and high-end luxury clusters, attracting young families, fashionable youth and luxury brand target customers, and strong consumption intentions
Relying on hardware innovation, core location, high-net-worth passenger flow and intelligent interaction ecology, LED media in Shanghai New World City provides brands with irreproducible exposure value and conversion potential
With its irreproducible location value, hardware innovation and significant energy cost advantages, New World City LED Media has high brand premium and medium and long-term investment certainty, which is especially suitable for high-end brands to deepen the influence layout of the business district
New World City is located at the starting point of Nanjing Road Pedestrian Street, is one of the core commercial landmarks in Shanghai and even the whole country, with an average daily flow of more than one million people on Nanjing Road, and the peak of holidays can reach hundreds of thousands
The core of New World City's LED investment value is reflected in the triple drive of technology empowerment of young customers in scarce locations, and if the "leasing sharing" model is involved, it can cover costs through high rent in the early stage and achieve revenue growth through professional operation in the later stage
