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| Area：Shanghai | Type：Outdoors | Frequency：180 |
| Address：B1 metro passage | Format：led | Duration：15s |
| Location：B1 metro passage | Min Qty：1 | |
| Size：11.78（宽）×*1.54（高） | Min Period：week |
For example, during the "May Day" holiday, shopping malls display parent-child activities and high-end luxury experience content through LED screens, and with offline check-in interaction, the single-day drainage effect is increased by 40%
The LED screen system of Hong Kong Plaza relies on the location advantages of the core area of Huaihai Middle Road and the characteristics of high-net-worth customers to build a digital ecological network with both functionality, interactivity and cultural value
It not only serves the consumption flow and brand exposure, but also redefines the value dimension of modern commercial space through the dialogue between technology and humanities, injects temperature into the cold scientific and technological rationality, and opens up the possibility of poetic dwelling in the hustle and bustle of urban life
The screen is located at No. 282 Huaihai Middle Road, covering the core business district of Huaihai Road with an average daily passenger flow of 700,000 people, adjacent to high-end commercial entities such as Apple flagship stores and Lane Crawford, accurately reaching high-consumption groups
Top business district coverage: Located in the core area of Huaihai Middle Road, with an average daily passenger flow of 700,000 people, accurately reaching high-end consumer groups and international tourists, adjacent to high-end commercial entities such as Apple flagship stores and Lane Crawford, forming a natural exposure highland for the brand, directly connected to Huangpi South Road Station of Metro Line 1, seamlessly connecting the Xintiandi business district, and strengthening the ability to siphon passenger flow
LED screens form a global media matrix with outer square activities, hanging flag advertisements, and straight ladder door stickers to achieve full-scene coverage of event marketing and enhance brand memory points
Relying on its irreproducible golden location, high-net-worth passenger flow and global marketing ecology, Hong Kong Plaza LED Media has medium and long-term investment value, and is suitable for advertisers seeking brand exposure and penetration of young customer groups
As a high-end commercial landmark in the Huaihai Middle Road business district, Hong Kong Plaza's internal LED screen system is not only the epitome of urban digital transformation, but also an important engine for the appreciation of commercial assets
Hong Kong Plaza's customer base is mainly international business people, high-net-worth families and young fashion groups, with strong spending power and high quality requirements. The LED screen covers high-traffic areas such as atriums, entrances, and core circulation lines, with an average daily passenger flow of 180,000 people, providing high-frequency exposure opportunities for brands
Relying on the location advantages and characteristics of high-net-worth customers in the core area of Huaihai Middle Road, a digital ecological network with both functionality, interaction and cultural value has been built, and its investment value is not only reflected in short-term advertising revenue, but also in reshaping the long-term competitiveness of commercial space through technological empowerment and humanistic care
Investors can give priority to brand cooperation that is highly compatible with the positioning of shopping malls, and at the same time explore the commercialization path of cutting-edge technologies such as "LED screen AR/VR" to further explore potential benefits
Located in the core area of Huaihai Middle Road, as one of the oldest top business districts in Shanghai, its commercial position is irreplaceable, the project is seamlessly connected with Huangpi South Road Station of Metro Line 1/14, and the 3-kilometer radiation circle gathers top commercial entities such as Hang Lung Plaza, K11, Xintiandi, etc., forming a consumption magnetic field with an annual passenger flow of more than 200 million people
The mall has 72,000 square meters of high-end commerce, covering Apple flagship stores, Paragon IMAX cinemas, Michelin catering and other formats, with an average daily passenger flow of more than 50,000 people and a peak of 100,000 on weekends
