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Area:Beijing | Type:Outdoors | Frequency:180 |
Address:atrium | Format:led | Duration:15s |
Location:atrium | Min Qty:1 | |
Size:5(宽)×9(高) | Min Period:1 |
The large screen has also become the communication hub of urban cultural events, such as during the Beijing International Film Festival, the screen loops the preview of the screened film, and with the preferential activities of ticket stub redemption, the commercial space is transformed into an entrance to cultural consumption
Beijing Longfor Lize Tianjie is the "sixth" Tianjie of Longfor Group in Beijing, located in Lize Financial Business District, advocating to bring consumers a high-quality lifestyle, in the shopping mall format, planning to introduce 220 brands of various formats, including 100 content stores, concept stores, image stores, breaking the traditional division of business format combination, and creating a new space for daily business and social networking
Located in the core atrium of the mall, it vertically connects to the high-rise space of B1, combined with the flying ladder to form a three-dimensional exposure network, reaching an average of 400,000 passengers per week, covering the peak consumption of the whole day, and accurately matching time-sensitive activities such as light meals at noon and the launch of new technology products
Longfor Lize Tianjie LED system takes the "atrium giant screen intelligent light environment" as the skeleton, realizes high-intensity visual coverage through the 45㎡ ultra-clear main screen, combines the linkage of light and shadow art and commercial space, echoes the positioning of the project "urban enjoyment stage", and its technical reserved space and location traffic advantages create a digital media platform with both aesthetic value and transformation efficiency for the brand
Longfor Lize Tianjie is located in the core of Lize Financial Business District, and its LED media system in the mall takes the atrium giant screen as the core carrier, combined with intelligent lighting technology, to create a high-intensity visual interaction platform
For example, interactive installations are set up around the atrium to transform light effects into consumption scene entrances, and the measured cross-floor conversion rate is increased by more than 25%
CPM as low as the industry average of 30 yuan, small and medium-sized brands can reduce customer acquisition costs by 50%, adapt to luxury goods, technology products and other high-premium promotion, the initial data of opening confirms its traffic aggregation effect, energy-saving and environmentally friendly materials reduce energy consumption by 30%, hardware upgrades respond to the growth trend of investment in Beijing's high-tech industries, and ensure long-term operational resilience
Longfor Lize Tianjie LED media is driven by the three-dimensional drive of "technology× traffic × scenes", which has both aesthetic value and transformation efficiency, and provides cost-effective digital media for brands
Its shopping mall atrium LED media system takes the 45-square-meter ultra-clear main screen as the core carrier, combined with intelligent dimming technology and location traffic advantages, to provide investors with high return potential, based on hardware performance, passenger flow coverage and business empowerment dimensions
The atrium LED vertically runs through B1 to the highest floors, reaching an average of 400,000 passengers per week, accurately absorbing high-net-worth people in Lize Financial District, as a "five-track top" commercial entity, seamlessly undertaking multi-dimensional passenger flow of subway, office and residence, with strong daily exposure stability, Lize Business District is accelerating to move closer to the 100 billion-level consumer experience area, with an enterprise occupancy rate of more than 81%, superimposed on Fengtai Railway Station, Daxing Airport and other hubs to drain traffic, and the future passenger flow growth potential is huge
The LED screens in the mall are distributed in multiple core areas, among which the display stage is located at the southernmost end of the overall space circulation, equipped with a double-sided LED screen with a strong sense of technology, which is warm and bright with sufficient natural lighting, making it the best place to gather popularity and carry various promotional activities