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| Area：Beijing | Type：Outdoors | Frequency：180 |
| Address：North atrium sightseeing staircase | Format：led | Duration：15s |
| Location：North atrium sightseeing staircase | Min Qty：1 | Operating Time：0-24o'clock |
| Size：6宽×12高 | Min Period：week |
This landmark, located in the core business district of Chongwenmen, deeply integrates light and shadow art with consumption scenes through a multi-level LED screen layout, creating an immersive sensory experience for customers
The waterfall screen LED in the atrium covers the visible area with a cross-layer design, combined with the dynamic water flow landscape, so that the advertising content and natural elements are seamlessly connected, this virtual and real presentation method not only breaks through the physical boundaries of traditional screens, but also makes the information transmission more infectious through the smooth picture of high pixel density
LED does not exist in isolation, but forms a deep interaction with the needs of the surrounding customer group, with an average daily flow of 320,000 people, including family customers from local high-end communities, as well as white-collar workers from CBD and financial streets, and even tourists
From the perspective of commercial value, the LED screen of Guorui Shopping Center has transcended the function of a simple advertising carrier and has become an emotional link between the brand and consumers
This model of deep integration of technological innovation, scene creation and commercial operation is providing a replicable sample for the digital transformation of urban commercial complexes
Located in the atrium of the shopping mall, it is the core area of the flow of people, covering the whole flow of shopping, leisure and entertainment
Located in the core business district of Chongwenmen, close to CBD, Wangfujing and Financial Street, Metro Line 2 and Line 5 seamlessly intersect, with more than 50 buses and a huge average daily passenger flow. There are also high-end communities and office buildings around, superimposed on tourist passenger flow, and the audience base is large
The atrium waterfall screen is located in the atrium of the shopping mall, which is the core area of the flow of people, which can cover the whole process of shopping, leisure and entertainment, and has a high exposure rate
The atrium waterfall screen is combined with the characteristic landscapes of the shopping center, such as the five-story flowing waterfall and the colorful stage of the water style, and the advertising content can be integrated into the scene to enhance the brand tone
The atrium area has no similar large LED screens, the advertising environment is pure, the audience's attention is focused, and the interference of competitors is avoided, so that the brand message can be conveyed to the audience more effectively
The surrounding high-end communities gather to attract quality-oriented family consumers, with a high proportion of office white-collar workers and trendy young people, strong spending power, focus on fashion and experience, adjacent to Tiananmen Square and Beijing Railway Station, and can also attract a large number of tourists, suitable for different types of brands
The customer base is mainly middle and high-income people, and the shopping mall brings together more than 300 brands, covering all formats such as catering, retail, and entertainment, and advertising can accurately reach high-spending consumers with different needs
The core of the Chongwenmen business district, bordered by Beihuashi Street in the east, Chongwenmen Wai Street in the west, and close to Chongwenmen Metro Station, has an average daily flow of 450,000 people, covering government affairs, finance, tourism and surrounding high-end residential customers
together with New World Department Store, Souxiu Mall, etc., it forms the consumption matrix of Chongwenmen business district, forming a superposition effect of brand exposure
