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| Area：Guangzhou | Type：Outdoors | Frequency：60 |
| Address：Zhujiang New Town Business District Tiande Plaza | Format：led | Duration：15s |
| Location：Zhujiang New Town Business District Tiande Plaza | Min Qty：1 | |
| Size：144.5m(W)×8m(H)=1156m² | Min Period：week |
Tiande Plaza is located in the core area of Zhujiang New Town, adjacent to urban landmarks such as Canton Tower and Haixinsha, and is surrounded by top commercial entities such as Zhengjia Plaza and Taikoo Hui, forming a "golden triangle" business circle
The rise of the large screen of Tiande Square marks the leap from a traditional commercial landmark to a smart media hub in Pearl River New Town, which is not only a carrier of advertising communication, but also a witness to the symbiosis of urban culture, technology and business
Tiande Plaza is located at No. 391-395 Linjiang Avenue, Tianhe District, Guangzhou, on the east wing of the central axis of Zhujiang New Town, adjacent to Liede Bridge and Linjiang Avenue, and together with Canton Tower and East and West Towers to form the city skyline group, the total construction area of the square is more than 200,000 square meters, consisting of super Grade A office buildings and commercial podiums
Through the combination of dynamic light and shadow and the building's streamlined curtain wall, creating a dazzling visual effect, its design presents a "pearl-like" dazzling light effect in the night of the Pearl River, especially at night and the water surface, forming a unique visual symphony, LED lighting not only enhances the regional aesthetic value, but also strengthens its commercial appeal as a city landmark
The façade lighting system is built by a professional team, through the combination of dynamic light and shadow and the building's streamlined curtain wall, to present the brilliant visual effect of the night pearl of the Pearl River, which has won the "Architectural Landscape Gold Award" of the 13th Zhurong Award
Located in the east wing of the central axis of Pearl River New Town, close to Liede Bridge and Linjiang Avenue, it is seamlessly connected to Liede Station of Metro Line 5 and Grand Theater Station of APM Line, radiating the three major financial districts of Pearl River New Town, Pazhou and Nansha
The media advantage stems from its triple integration of "landmark artistry× location traffic × intelligent scenes", providing brands with an efficient communication platform with both aesthetic value and commercial reach
With its three core advantages: core location, technological innovation and scene integration, Tiande Plaza's LED media has become a benchmark carrier for high-end brand communication in South China
Located in the core of the CBD axis of Zhujiang New Town, adjacent to Liede Bridge, Canton Tower and other city landmarks, it is connected to Pazhou Digital Economic Zone in the east and Financial City in the west, forming a composite traffic matrix of business, consumption, cultural tourism
For the government's designated publicity position, Tiande Plaza undertakes public welfare projects such as city image films and countdowns to major events all year round, giving the media authority, and at the same time, it forms a synergistic matrix of "high-end commercial landmark advertising" with business district landmarks such as Taikoo Hui and Canton Tower to attract luxury brands
It covers business elites and night consumer groups on average every day, with a vertical viewing angle of 120°, forming a passive viewing effect; Relying on the "24-hour non-closing" scene of the square, the peak traffic of commuting and leisure is locked at all times
The façade LED system won the "Architectural Landscape Gold Award" of the Zhurong Award, and the dynamic light and shadow are linked with the reflection of the Pearl River water surface to create an immersive experience of "Pearl River Night Pearl", strengthen brand memory, and be rated as "Guangzhou's Top Ten New Business Cards", undertake the function of public welfare publicity, attract the cooperation of leading brands such as Mercedes-Benz, and give the media irreproducible city-level influence
As the core landmark of Pearl River New Town, relying on its unique location, artistic design and commercial empowerment, it has significant investment potential, and its core value lies in "landmark scarcity, high passenger flow coverage, and intelligent scene linkage", which can bring investors brand exposure premium and long-term income returns
