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| Area：Hangzhou | Type：Community | Frequency：0 |
| Address：Zhijiang Garden | Format：barrier gate | Duration：/ |
| Location：Zhijiang Garden | Min Qty：1 | |
| Size：454×950 | Min Period：week |
The accuracy of Jianghuayuan community barrier advertisements is reflected in three dimensions: first, the high matching degree of audience portraits - the permanent population of the community is mainly middle-class families aged 35-55, with a per capita monthly consumption of more than 8,000 yuan, which highly coincides with the target customer group of home, education and health brands; second, the strong correlation of scene value - the advertising space is close to the access control system of the community and the entrance of the underground garage, forming a double memory anchor point of "identity identification information reach"; The third is the flexibility of the delivery strategy - it supports weekly and monthly periodic delivery, and can be combined with festival promotions, community activities and other nodes to customize content to achieve the organic integration of brand information and community ecology
As a precision marketing contact point for high-end residential areas in the city, the media advantages of Zhijiang Garden Community are rooted in the deep embedding and high-frequency reach of community scenes. The advertising space is located on both sides of the main entrance barrier passage of the community, with a double-sided LED screen combination design, with an average daily exposure of more than 3,000 times, covering more than 1,200 permanent families and surrounding commercial supporting people in the community, and is the core resource for local life service brands to penetrate the high-net-worth circle
The advertising space of the community barrier gate is close to the access control system and the entrance of the underground garage, forming a double memory anchor point of "identity identification information reach", so that the brand information is deeply bound to the daily life scenes of residents
By showing the superposition of the real life picture of the community and the brand service scene, the brand recognition of "neighbor service providers" is strengthened
The value of this media lies not only in the scarcity of its physical location, but also in its natural synergy with the ecology of the community. The advertising space covers the entrances and exits of the community, underground garages and surrounding commercial lines, and realizes a complete closed loop from information touch to behavior transformation through the "high-frequency exposure and scene immersion" mode
As a precision marketing carrier for high-end residential areas in the city, the investment value of Zhijiang Garden Community Entrance and Exit Community Barrier Advertisement is not only reflected in the scarcity of physical location, but also in the unique effectiveness of in-depth reach and scenario-based communication of high-net-worth individuals
The core competitiveness of community barrier advertising lies in the precise targeting and high-frequency exposure of the target group. Taking Zhijiang Garden as an example, the permanent population of the community is mainly middle-class families aged 35-55, with a per capita monthly consumption of more than 8,000 yuan, which is highly consistent with the target customer group of home, education and health brands
Education brands can directly cut into the parents' decision-making link through the content design of "school pick-up and drop-off scene course advantage display"; health brands can combine the "morning exercise physical examination service" scenario to strengthen the brand recognition of "neighbor service providers"
For brands that pursue the integration of circle penetration and product and effect, Zhijiang Garden community barrier advertisements are not only a "golden channel" to reach high-end residential people, but also a "neighborhood window" to build brand trust
