- Photos
- Specs
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- Media Map
| Area：Shenzhen | Type：Outdoors | Frequency：120 |
| Address：Shenzhen Bay Science and Technology Park | Format：led | Duration：15s |
| Location：South of the software industry base | Min Qty：1 | |
| Size：1680（w）×1200（h） | Min Period：week |
The media matrix is centered on a standard unit of 129 square meters, with a dual-screen layout on the outside and inside of the south to create an all-weather visual impact. The screen is located adjacent to the hub of Shenzhen Bay Entrepreneurship Plaza and Metro Line 2/8, with an average daily flow of more than 50,000 people, and 80% of the audience is high-net-worth people with a bachelor's degree or above. High-frequency dynamic carousel of outdoor LEDs
Its unique value lies in the deep embedding of the industrial ecology: the screen coverage area not only connects the software industry base, Shenzhen University and the coastal city business district, but also realizes the multi-dimensional integration of park brand management, policy publicity and commercial advertising through the customized operation of professional teams such as Lehman Kangshuo Exhibition. For example, the 65-square-meter Keyuan roadside screen has been used to display the innovation achievements of national high-tech enterprises, while the 130-square-meter Xuefu roadside screen has become the necessary visual focus of cross-border traffic and commuters
For brands that pursue the integration of product and effect, this outdoor LED resource is not only a "fast lane" to seize the minds of scientific and technological pioneers, but also a "strong link" linking the Nanshan digital economy industry chain
Combined with the product release node, the content form of "data visualization and dynamic narrative" is adopted, and the high refresh rate and low latency characteristics of the screen are used to achieve a leap from information reach to brand resonance. Connecting with the operation team two weeks in advance can ensure that the advertising content is accurately matched with the traffic peak and maximize the ROI of delivery
As the communication hub of the core area of the digital economy in the Bay Area, the outdoor LED media in the south of the software industry base of the Bay Science and Technology Park is reflected in the accurate coverage of scientific and technological pioneer groups and the deep embedding of the industrial ecology
The exposure efficiency of this outdoor LED media far exceeds that of traditional media. Taking the south outer screen as an example, the average daily rotation frequency reaches 60 times/day (15 seconds/time), and with glasses-free 3D technology and ultra-clear resolution, brand information can be implanted in deep memory within 10 seconds. The area where the screen is located is adjacent to Shenzhen University, the hub of Metro Line 2/8 and the business district of Coastal City, with an average daily flow of more than 50,000 people, and 80% of the audience is high-net-worth people with a bachelor's degree or above, which provides underlying logical support for the brand to create a closed loop of communication of "scientific and technological sense circle identity"
The unique value lies in the deep binding to the industrial ecology: the screen coverage area connects 1,000 high-tech enterprises in the software industry base, 212 industrial parks and the main road network with dense cross-border traffic flow, forming a three-dimensional communication field with "online and offline" linkage
As the communication hub of the core area of the digital economy in the Bay Area, its investment value is not only reflected in the scarcity of the physical location, but also in the deep binding of the scientific and technological pioneer group and the industrial ecology
The area where the screen is located is adjacent to Shenzhen University, the hub of Metro Line 2/8 and the business district of Coastal City, with an average daily flow of more than 50,000 people, and 80% of the audience is high-net-worth people with a bachelor's degree or above, which provides underlying logical support for the brand to create a closed loop of communication of "scientific and technological sense circle identity"
