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- Media Map
| Area：Hangzhou | Type：Community | Frequency：0 |
| Address：Golden Manchester City | Format：barrier gate | Duration：/ |
| Location：Golden Manchester City | Min Qty：1 | |
| Size：454×950 | Min Period：week |
The barrier advertisement is located at the main entrance and exit of the community, which is the only way for every resident to enter and exit the community. This fixed location advantage allows advertising messages to be repeatedly exposed to the target audience in daily life, forming a strong brand memory point. Although it is not as targeted at a large number of mobile people as airport advertising, it is more targeted and has a more lasting effect
The display form of barrier advertisements is simple and clear, usually using large-format picture design, which has a strong visual impact. Even during a short wait for a stop, it can impress residents. In addition, barrier advertisements can also be changed regularly according to different festivals or event themes to keep the content fresh and attractive, which is similar to the dynamic update mechanism of airport advertising
The advertising cost is relatively low, easy to maintain, suitable for small and medium-sized enterprises or local brands for long-term promotion. This not only lowers the barrier to entry for advertising, but also provides more brands with the opportunity to showcase themselves, allowing them to achieve a higher ROI at a lower cost
With the continuous enrichment and development of community media resources, barrier advertising is gradually becoming an important part of brand marketing strategies. It can not only supplement the communication gaps in high-traffic scenarios such as airport advertising, but also further enhance the emotional connection between brands and consumers through practical applications close to life
With the continuous enrichment and development of community media resources, barrier advertising is gradually becoming an important part of brand marketing strategies. It can not only supplement the communication gaps in high-traffic scenarios such as airport advertising, but also further enhance the emotional connection between brands and consumers through practical applications close to life
With its unique location advantages, precise target audience and efficient communication effect, the barrier advertisement at the entrance and exit of Jinsheng Mancheng Community has become an important medium that cannot be ignored in brand marketing. For advertisers who want to go deep into the community and get close to consumers, this undoubtedly provides a great advertising platform
As an emerging form of community media, the barrier advertisement at the entrance and exit of Jinsheng Mancheng Community is becoming an investment choice that cannot be ignored in brand placement with its accurate reach, high cost performance and stable returns. Compared with traditional airport advertising, it has formed an effective supplement in communication logic and audience coverage, providing a more layered communication structure for brand marketing
From the perspective of audience accuracy, Jinsheng Mancheng Community is positioned as a high-end residential area, and residents generally have strong spending power and brand recognition. This group not only has higher requirements for quality of life, but also is more inclined to choose brands that match their lifestyle. Through daily high-frequency contact, barrier advertisements naturally integrate brand information into residents' lives and form a subtle brand recognition
