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- Media Map
| Area：Hangzhou | Type：Community | Frequency：0 |
| Address：Thrive Garden | Format：barrier gate | Duration：/ |
| Location：Thrive Garden | Min Qty：1 | |
| Size：454×950 | Min Period：week |
Through the closed community environment, this type of high-spending power group can be accurately reached. The advertising content can be combined with community life scenarios (such as parent-child education, health preservation, smart home, etc.) to directly hit the pain points of user needs. For example, a mother and baby brand launched customized parenting courses through barrier advertisements, achieving a 30% appointment conversion rate within two weeks, verifying its accurate communication effect.
Barrier gates are integrated with intelligent interactive functions to enhance user engagement. Some screens support scanning codes to receive coupons, voting lottery or voice Q&A, forming a closed loop of "viewing-interaction-conversion". For example, a car brand launched a "scan code test drive appointment" activity through barrier advertisements, attracting 200 users to retain money in a single week, significantly increasing the offline store arrival rate. This scenario-based interaction not only enhances brand memory, but also lowers the threshold for user decision-making
As a well-known quality community in Hangzhou, Xingsheng Garden has its own "high-end life circle" label, providing credibility for the brand
Advertising content is often linked with community cultural activities, such as owners' festivals, parent-child games, etc., to enhance brand affinity with the help of community IP
The barrier system has a built-in intelligent data monitoring module, which can track the exposure, interaction rate and user portrait in real time. Advertisers can optimize their content strategies based on data feedback, such as adjusting delivery times and refining crowd tags to maximize communication efficiency
Hangzhou Xingsheng Garden, with high-frequency exposure, accurate reach and scenario-based interaction as its core advantages, has become a strategic fulcrum for brands to link middle-class consumer groups. Under the trend of increasingly perfect community business ecology, this medium is not only a window for information transmission, but also a stage for brands to build lifestyle discourse. Every time the screen is lit, it is a deep resonance between commercial value and community culture
As an important asset target of Hangzhou's Xixing sector, Xingsheng Garden has become the focus of investors' attention with its scarce location advantages, mature community facilities and continuous value-added potential
It is close to Metro Line 1 and only a few kilometers away from the core business district of Binjiang District, surrounded by technology giants such as Alibaba and Huawei, forming a golden node of "industry-city integration"
