- Photos
- Specs
- Advantages
- Value
- Media Map
| Area：Shanghai | Type：Outdoors | Frequency：60 |
| Address：Nanjing West Road Golden Eagle International Shopping Center | Format：large screen | Duration：15s |
| Location：Nanjing West Road Golden Eagle International Shopping Center | Min Qty：1 | |
| Size：（31.36m+14.08）（w）*12.96m（h）=588.9m² | Min Period：week |
• Core business district, high exposure: Located on Nanjing West Road, the most representative commercial center in Shanghai, it attracts a large number of local residents, tourists, and business people every day, especially during holidays and weekends, where the peak flow of people is obvious, ensuring that advertising information can be widely spread.
Strong visual impact: Adopting high-definition LED display technology, it supports dynamic video playback and high-quality image display, providing excellent visual effects both during the day and at night. Especially at night, the brightness and color contrast of the large screen are more prominent, enhancing the brand's visual impact.
• Precise targeting of the target market: As the Nanjing West Road area not only attracts domestic and foreign tourists, but also many consumers who pursue a high-quality life, the advertisements here are very suitable for promoting high-end brands, luxury goods, and fashionable consumer goods, improving the effectiveness and targeting of the advertisements.
Flexible content update mechanism: supports quick replacement of advertising content, and can be customized according to different marketing activities or seasonal changes to maintain the freshness and relevance of advertisements.
24/7 efficient dissemination: Whether day or night, large screen advertisements remain online, providing stable brand exposure opportunities, especially at night, which can attract the attention of pedestrians and other vehicle drivers.
Environmentally friendly communication tool: Using efficient and energy-saving LED lighting fixtures ensures excellent visual effects while reducing energy consumption, in line with the concept of modern green development.
Significantly enhancing brand image: Advertising on such a vibrant and high-end urban landmark can not only quickly increase brand awareness, but also enhance the brand's fashion image, helping to establish long-term brand loyalty, especially suitable for brands that want to establish their brand image in China and even the international market.
Efficient conversion rate promotes sales growth: Facing a large number of high net worth individuals, especially those who have a high pursuit of quality and service, advertising can directly guide them to nearby stores or service centers for purchasing experience, effectively promoting actual sales growth.
• Precise targeting of target customer groups: By selecting specific time periods and content for advertising, advertising effectiveness can be optimized based on the brand's market strategy and target audience characteristics, especially suitable for brands that want to increase exposure in the city center area.
Policy support and security guarantee: As a professional advertising facility approved by the government, it enjoys a good policy environment and security maintenance guarantee, reduces potential risks, and improves the stability and reliability of the project.
High cost-effective investment choice: Compared to other forms of outdoor advertising such as television or large print ads, outdoor large screen advertising has a higher cost-effectiveness and can achieve large-scale brand exposure within a limited budget.
Strong integrated marketing potential: In addition to traditional advertising placement, it can also combine multi-channel strategies such as offline activities and social media promotion to form a comprehensive and multi-level brand communication system, maximizing the advertising input-output ratio.
The urban business card effect: Nanjing West Road, as one of the cultural and shopping symbols of Shanghai, has a unique position that allows advertising here to not only attract the attention of local citizens, but also arouse the interest of tourists from other places, expanding the brand's influence.
• Data driven decision support: With the help of big data analysis tools, advertising effectiveness can be monitored in real time, understanding the changing trends of foot traffic in different time periods and seasons, helping brands optimize their advertising strategies, and ensuring that every investment can generate maximum benefits.
