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| Area：International | Type：Outdoors | Frequency：900 |
| Address：Fnac Fragrance Street store in the 8th arrondissement of Paris | Format：led | Duration：10 |
| Location：Fnac Fragrance Street store in the 8th arrondissement of Paris | Min Qty：1 | |
| Size：36㎡ | Min Period：week |
Located in the heart of the 8th arrondissement of Paris, near famous landmarks such as the Arc de Triomphe and the Louvre, Fnac Fragrance Street attracts millions of tourists from all over the world every year. This high-density flow of people allows advertisements to be seen by a wide and diverse audience.
Cutting edge display technology, visually stunning: Adopting the latest generation of LED display technology, it ensures high-resolution and realistic color effects, maintaining excellent visibility even in strong light and effectively capturing pedestrians' attention.
24/7 playback, constantly exciting: Supports 24-hour uninterrupted playback, effectively attracting the attention of passersby both day and night. Especially at night, when the screen lights up, it becomes a beautiful scenery on the street, enhancing the brand's memory points.
Flexible content customization service: Provide highly customized advertising service solutions based on customer needs, including time slot selection, content design, etc., to meet the promotional needs of different brands. Simultaneously supporting real-time content updates and quickly responding to market demands.
Accurate targeting of target audience: Considering the characteristics of the surrounding environment (such as proximity to luxury stores, high-end restaurants, hotels, etc.), targeted advertising can be placed according to the characteristics of different target audiences to improve marketing efficiency and return on investment.
Powerful interactive potential: Combining modern technological means such as QR code scanning, AR interaction, etc., can increase audience engagement, making advertising not just a one-way information transmission, but an opportunity to establish interactive connections with the audience.
Long term brand influence building: Pedestrians who stay in this area for a long time, whether waiting for friends, resting, or browsing shop windows, provide additional viewing opportunities for advertisements, which helps to build the long-term influence of the brand.
Efficient market coverage: The area where Fnac stores are located is one of the most vibrant commercial districts in Paris, with dense foot traffic providing unprecedented exposure opportunities for brands, helping to quickly increase visibility and influence consumer purchasing decisions.
Precision marketing and efficient conversion: By analyzing different time periods and demographic characteristics, precise targeting of target customer groups such as tourists, office workers, housewives, etc. can be achieved, thereby significantly improving the effectiveness and conversion rate of advertising.
The long-term growth potential is enormous: with the development of Paris' tourism industry and urban upgrading, the commercial value here is also constantly increasing. Investing in large screen advertising at Fnac's Fragrant Street store means not only enjoying current high returns, but also gaining additional income from future location appreciation.
Brand image building tool: Using this platform for brand image building or new product launches can effectively convey the brand story to consumers, enhance brand identity and loyalty.
Diversified marketing strategy implementation: Whether it is new product promotion, holiday promotion, or corporate social responsibility activities, Fnac Xiangjie store's large screen advertising can provide flexible and varied solutions to help enterprises achieve comprehensive brand communication goals.
International perspective and integration of local culture: As one of the internationally renowned city landmarks, Fnac Fragrant Street Store attracts visitors from all over the world. Placing advertisements here not only helps to enhance the brand's international image, but also deepens the connection with local consumers by leveraging the local cultural background.
A cost-effective advertising choice: Compared to other forms of advertising such as television ads, newspaper and magazine ads, Fnac's street store's large screen advertising has relatively lower costs, but can bring extremely high brand exposure, making it a highly cost-effective choice.
Data driven optimization capability: By collecting and analyzing data during ad playback, we can gain a deeper understanding of ad performance and adjust strategies accordingly to achieve optimal results, continuously improving the return on investment of ads.
Enhance brand interaction experience: By combining interactive technology and social media sharing functions, a more vivid and interesting advertising experience can be created, encouraging consumers to participate in interaction, forming a word-of-mouth effect, and further expanding brand influence.
