Media Resources

The core value lies not only in the efficient reach of advertising information, but also in establishing a deep emotional connection with passengers through the boarding pass as a travel voucher, and integrating brand value into every detail of the travel experience

The form not only continues the core advantages of paper cup advertising practicality and mandatory, but also gives it deeper communication value through Xiamen Airlines' service innovation and cultural integration

Relying on its cabin service and route network, it transforms the traditional boarding pass into a high-value communication carrier, which not only enriches the flight experience, but also opens up a new path for the brand to accurately reach the market

Relying on its route network covering branch and trunk lines, paper cup advertising is deeply integrated into the cabin service chain, and the efficient transmission of brand information is achieved through high-frequency usage scenarios and precise audience positioning

Relying on the advantages of regional routes, China Airlines deeply combines boarding pass advertising with flight processes, and builds exposure for the brand through high-frequency contact scene penetration mode

Cleverly using disposable paper cups frequently encountered by passengers during the flight as a promotional medium, the unique advertising method can not only effectively increase the exposure of the brand

The combination of practicality and visual design of paper cup advertising strengthens brand memory points The survey shows that 72% of aviation audiences believe that the products conveyed by such advertisements are more high-end attributes and have a high repeat contact rate

Covering domestic hub airports such as Beijing, Shanghai, Chengdu and international routes, it is distributed through check-in counters