Media Resources

The roadside lightbox media located on the section of the airport expressway leading to the terminal, with its grand visual scale and precise traffic coverage, has become a strategic high ground for brands to establish the first impression before travelers arrive at the airport.

When passengers smoothly pass through security, they naturally merge into the east and west corridors, heading towards their respective boarding gates. The corridor environment is relatively quiet, and the walking pace of passengers slows down. Their attention naturally turns to the spacious and bright lightbox media on both sides, ensuring the efficient delivery of brand information.

The airport light boxes arranged in this area often occupy the golden angle of passengers' horizontal or upward view. Whether it is the huge wall light boxes or the exquisitely designed light box images, they become a visual focal point for passing the time.

Corridors are usually narrow and long, with the walls on both sides very close to the passengers' line of sight. The semi-enclosed spatial structure eliminates external distractions, forcing passengers' gaze to focus only on the front and sides, creating a naturally enforced reading environment.

This media is located at the first necessary passage before entering the core arrival hall from the second-floor corridor convergence, responsible for 'gathering' the dispersed bridge passenger flow and guiding it to the main process. It is referred to as the flow convergence and primary visual gateway in the arrival process.

As a core media resource in the arrival process, it carries out in-depth communication between the brand and high-net-worth arriving travelers. It is the last brand defense before travelers finish their journey and leave the quarantine area, as well as the first visual gateway for welcoming arriving passengers and guiding ground transportation.

The first-floor international baggage claim hall is the initial stop for arriving passengers to conclude their air journey and begin their visit to Hainan. The baggage carousel lightbox media is not only a functional guidance facility but also a core platform for brands to reach international and domestic high-end arriving passengers.

As the core visual carrier of the last golden dwell time for passengers before entering security, it is not only an embellishment of the architectural structure but also a strategic high ground for the brand to communicate effectively at the gateway of the free trade port, demonstrating significant communication advantages through its unique spatial positioning and deep reach to high-net-worth customers.