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- Media Map
| Area：Nanchang | Type：airport | Frequency：0 |
| Address：Nanchang Changbei International Airport | Format：Light box | Duration：0 |
| Location：T2 Domestic Arrival Mezzanine Corridor | Min Qty：1 | |
| Size：2.5m×10m=25㎡ | Min Period：year |
The lightbox is located in the mezzanine corridor area of T2 domestic arrivals, adjacent to the exit of the baggage claim hall, forming the only enclosed traffic route for passengers after collecting their luggage before leaving. The media positions are continuously arranged along the walls on both sides of the corridor, creating an uninterrupted and unobstructed visual gallery. Passengers stay in the mezzanine corridor for an average of 18–25 minutes, making it impossible to avoid a 100% forced exposure during their walk.
The airport handles over 10 million domestic arrivals annually, with an average of 30,000 arrivals per day. The lightbox covers all domestic inbound flights 100%, serving as the only mandatory route at the arrival exit and representing the “first visual channel” for incoming passengers. There is no detour or split along the route. Passengers are in a relaxed state after disembarking, and during the 1–3 minutes of walking through the corridor, their attention is focused with no rushing anxiety, actively receiving surrounding advertising information.
The corridor serves as the only main domestic passage with no alternative route, ensuring a 100% reach rate with zero missed exposures. It is the most stable traffic entry media in the airport arrivals area. The core display area on the corridor walls directly faces the direction of passenger movement at eye level, unobstructed, running through the main visual line of the corridor. The corridor space is orderly, the media format is singular, with no cluttered information interference, so lightbox advertisements exclusively capture passengers’ attention during their walk, achieving high memory retention.
The corridor is the only traffic route from the baggage claim hall to the exit, situated in the core connection section of “disembarkation → baggage collection → exit,” bridging the airside to landside completely. It serves as the first brand impression point for passengers after landing and the last point for reinforcing memory before exiting, with a stable and sufficient exposure base.
This media is located on the mandatory path that passengers take after disembarking and heading to the baggage claim hall. It is a visual node that all arriving passengers cannot bypass. In the open corridor environment, it creates a strong sense of visual pressure and presence. Its exclusive exposure resource holds irreplaceable scarcity value. Its investment value lies not only in being a convergence point of traffic but also in being an excellent position for the brand to establish a 'first impression' during passengers' return journey.
Unlike the airport screen machines in open halls, which passengers can easily overlook due to rushing, the corridor is a relatively narrow and enclosed space. The passengers' movement route here is fixed, and their sight cannot avoid the lightbox media on both sides. Leveraging its unique geographic location and visual advantage, it has become an indispensable core resource for brand advertising at the airport, achieving precise and efficient advertising placement.
The core static media in domestic arrival mezzanines, with tens of millions of stable high-value passenger traffic, mandatory movement lines, unobstructed eye-level placement, and high-attention scenarios, has become a premium airport media for brands deeply cultivating Jiangxi, reaching high-end central Chinese customers, and building a high-end image. It offers both wide exposure and deep communication, becoming the preferred airport static media for shaping brand high-end image, accurately reaching target customers, and long-term marketing planning.
Based on five core values — tens of millions of stable high-net-worth passengers, the only mandatory route, scarce large-size matrix, pure high-attention scenarios, and high-end airport endorsement — it constructs a 'high exposure, high precision, high conversion, high barrier, high cost-effectiveness' media suitable for long-term strategic positioning and precise marketing placement.
