Media Resources

As both the first impression space for travelers arriving in Hainan and the last commercial touchpoint before departure, this lightbox has become an important window for brands to connect with visitors from outside the island and stimulate local consumption, thanks to its high foot traffic, consistent dwell time, and strong contextual relevance.

This lightbox is located in the central passage area between the key points of the domestic departure main process, the check-in area, and the security checkpoint. It covers the mandatory route for all passengers departing from T1, with a daily reach of over 60,000 people, and during holiday peaks, it can exceed 100,000.

The surfaces of multiple load-bearing columns located in the main domestic departure corridor and check-in area of T1 are designed to perfectly align with the entire passenger flow from entering the terminal to checking in and waiting for security. The column structures in the departure hall are cleverly used to create a 360° immersive visual experience.

The lightboxes in the departure hall on the second floor of Terminal 1 are one of the airport's core static advertising resources. They are strategically positioned along the main passages of the departure hall that domestic departing passengers must pass through before check-in and security, as well as around the check-in islands, close to the check-in counters of major airlines such as China Southern Airlines and Hainan Airlines. They cover the entire process of passengers from entering the terminal to completing security checks.