Media Resources

Passengers need to stay here for 10 to 15 minutes to wait for luggage after arrival. In this scenario, passengers are relaxed and distracted, with ample time to voluntarily notice surrounding advertisements, which greatly improves the acceptance, memorability and conversion rate of advertising content.

Light boxes are neatly installed along the right wall of the concourse, parallel to the passenger circulation route. Positioned within a comfortable horizontal viewing distance for people, they ensure full, unobstructed visibility throughout the open and spacious concourse corridor.

The location sits at the core of the terminal hall's central axis, connecting the main departure lounge with Concourses B and C. It lies on the mandatory traffic route for all domestic departing passengers after security screening, fully covering passenger flows heading to all boarding gates with comprehensive and seamless exposure coverage across the entire area.

At the V-shaped pier position of the viaduct on the outer arrival lane of Level 1, a total of 9 sets of double-sided backlit light boxes are continuously arranged along the traffic lanes to form an immersive continuous advertising corridor. Each panel measures 2.14m×2.68m, and each set provides unobstructed, wide viewing angles for bidirectional double-sided display.

Located right next to the entrance of China Eastern Airlines VIP Lounge, this location can reach 100% of regular passengers and premium travelers of China Eastern Airlines waiting in the terminal. Boasting an unparalleled location, it serves as an ideal platform for brands to expand mid-to-high-end customer groups, demonstrate corporate strength and elevate overall brand image.

The core main position at the exit has no passenger diversion passages, enabling 100% coverage of inbound passenger flow. Meanwhile, it directly faces the people waiting for arrivals outdoors, creating superimposed exposure of two-way passenger flow consisting of departing passengers inside and greeters outside. It boasts a large audience reach base and high targeting accuracy.

The media faces forward toward passengers descending the escalator, free of obstructions from columns or walls, and is perfectly aligned at eye level with pedestrian traffic. As passengers slowly descend the escalator at a constant speed with a steady forward gaze, they face the light box advertisement throughout the ride, allowing ample time to fully view the advertisement and receive brand messages.

The core drop-off lanes at Terminal 2 Departures serve as the only access route for all private vehicles, online car-hailing services and passenger drop-off vehicles heading to the terminal building. There are no passenger diversion passages, and the lanes fully accommodate all departing vehicle and passenger flows.