Media Resources

Passengers are in a relaxed state with spare attention, actively absorbing visual information from their surroundings. Advertisements achieve far deeper exposure than those at regular channel locations, delivering remarkable brand‑memory retention. This makes it one of the high‑value scenarios with the highest conversion rates at arrival points.

As the first visual experience for passengers arriving at the core gateway of eastern Guangdong, passengers maintain a leisurely walking pace and a relaxed state of mind after disembarking, free from rush‑hour pressure and with ample time for on‑site viewing. It serves as a high‑priority key medium for building brand image and forming the first impression of the city.

This spot is located at the key thoroughfare from the down‑escalator for domestic arrivals at T2 to the baggage claim hall. It serves as the only passage for all passengers with checked domestic baggage upon landing. There are no alternative routes and no passenger flow omissions, enabling 100% coverage of arriving passenger flow.

In the airport waiting‑lounge scenario, passengers have ample dwell time and are in a relaxed state, actively absorbing visual environmental information. Their acceptance and recall of advertisements are far higher than those for ordinary outdoor media, delivering an extremely high exposure efficiency.

Travelers move at a slower pace, have ample dwell time, stay relaxed without travel‑related anxiety, and show higher receptivity to visual information with better memory retention. The installation height matches the optimal horizontal viewing angle for human eyes, avoiding obstructions from pedestrian flows and luggage to deliver a clear and comfortable visual experience with remarkable immersive communication effects.

The light boxes on the right side of the T2 Concourse Corridor are installed along the right‑hand wall of the corridor passage. These are large embedded wall‑mounted backlit light boxes, directly facing the one‑way departing passenger flow heading to the boarding gates. They represent non‑bypassable wall‑mounted advertising media within the corridor.

All departing passengers heading to remote boarding gates and arriving passengers exiting the terminal must pass through this area throughout their journey. It achieves 100% coverage of two‑way full passenger flow, completely eliminating the drawbacks of conventional single‑sided media, which only delivers one‑way exposure and misses segmented passenger flows.

Combined with the passengers' natural 45‑degree upward viewing angle while passing through, the visuals achieve 100% forced exposure. Information can be implanted without requiring passengers' active attention, delivering stable and efficient exposure performance. Brand recognition and memorability are significantly better than those of conventional low‑position media.