Media Resources

The arrival corridor on the first-floor arrival hall is the first touchpoint lightbox media for passengers concluding their air journey and formally stepping onto Hainan Island. With its unique geographical location and the psychological state of the audience, it demonstrates an irreplaceable communication advantage.

Located on the core route after passenger security checks and before boarding, this key advertising medium serves as the last line of defense and prime sprint area for offshore duty-free shopping. The lightboxes in this area are adjacent to the duty-free store entrances and internal passages, directly serving the large flow of passengers about to leave the island.

After remote stand flight passengers arrive at the terminal by shuttle bus, they need to pass through a relatively long corridor to enter the main terminal's arrival hall. The convergence point is precisely the throat area where this corridor connects to the main hall, where all the remote stand passenger flows naturally form a bottleneck, expanding from narrow to wide and from linear to planar.

In the waiting areas of the concourses on the third-floor departure hall, the totem light boxes are not standing independently, but are ingeniously integrated with the seating arrangements. With passengers at a short viewing distance and spending a long time there, they can easily see the exquisite images by looking up, which readily evokes passengers' emotional resonance and cultural identification.

Located in the core area of the duty-free commercial zone for domestic departures at T2, travelers spend a long time there, and the dwell time is fully utilized for continuous and effective exposure to stimulate potential shopping desires, covering 100% of domestic departure travelers at T2.

As one of the most impactful outdoor advertising mediums at ground level, this billboard, with its large freestanding structure, wide unobstructed display surface, and all-weather high-brightness presentation capability, has become a key platform for brands to capture the first glance at prominent entrances.

The sky bridge area, located at the intersection of the main concourse in the terminal, serves as an important three-dimensional passage connecting departure, arrival, transfer, and commercial zones. The display media leverage the unique spatial height and transparent view of the bridge to create a multi-directional communication interface covering various flows of people.

Located at the main transit node for passengers heading to the subway, taxis, ride-hailing services, and parking lots after arrival, it serves as a crucial visual interface connecting air travel with ground transportation. This area has concentrated pedestrian flows and an orderly traffic rhythm, providing a stable and efficient exposure environment for lightbox media.