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| Area：Changsha | Type：Outdoors | Frequency：120 |
| Address：No. 216 Pozi Street, Tianxin District | Format：led | Duration：15s |
| Location：Yuefang ID MALL | Min Qty：1 | Operating Time：10-22o'clock |
| Size：15.0m*2.0m=30.00㎡ | Min Period：2week |
Located in the core Wuyi Commercial Circle of Wuyi Square, at the intersection of Huangxing Pedestrian Street and Pozi Street, the shopping mall is adjacent to Huangxing Square Metro Station. It serves as an unavoidable visual focal point for foot traffic entering and exiting the south gate. As Changsha’s top‑tier youth‑oriented trend‑setting shopping mall, it draws large numbers of Generation Z consumers, local young people and tourists visiting Changsha. The mall hosts diverse business formats including trendy entertainment, dining and theatres, creating a vibrant consumption atmosphere. The atrium acts as the core foot‑traffic distribution zone inside the mall, with exposure reaching visitors circulating across all floors.
It records a daily average footfall of over 500,000 on workdays and up to more than 700,000 on weekends, with annual exposure exceeding 160 million impressions. It is a highly influential outdoor publicity landmark in Changsha. The large screen is installed on the atrium corridor on the first floor, free from obstructions by columns or props. Its content can be clearly viewed by customers entering through the south gate as well as consumers overlooking the atrium. It delivers unobstructed visibility across all floors, presenting sharp images even from long distances and creating a natural visual focus with extremely wide exposure coverage.
Boasting professional and high‑quality large‑screen hardware, it features a viewable dimension of 15m×2m with a total area of 30 ㎡ and ultra‑high definition resolution of 3840×640. This indoor full‑color LED display delivers delicate image quality, accurate color reproduction and smooth, stable dynamic visuals. It perfectly supports the placement of various image and video materials such as brand promotional videos, short product clips, event posters, fan support content and countdown announcements. Content can be updated flexibly and efficiently to meet the diverse communication needs of different brands.
The central connecting corridor on Level 1 at South Gate serves as a prime hub for in‑mall foot traffic. Free of columns and exhibition props, it delivers unobstructed, open sightlines. Visitors passively receive visual ad content throughout their entire journey — entering the venue, lingering, resting, taking photos, and using escalators. This effectively extends ad viewing time and overcomes exposure limitations of traditional wall‑mounted light boxes and corridor locations. It represents a rare in‑mall cross‑floor visual medium featuring wide coverage and strong visual focus.
The large‑screen operating hours align with the mall’s peak consumption periods. From Sunday to Thursday, it runs from 10:00 to 22:00, fully covering prime shopping hours at noon, in the evening, as well as weekends and public holidays. Leveraging the massive pedestrian flow of the business district, this location draws substantial weekly foot traffic and precisely targets the core young consumer group aged 15‑35. Combining forced visual exposure and potential viral social‑media sharing, it constitutes a premium indoor media resource for brand promotion and traffic generation within Changsha’s Wuyi Business District.
The inherent media strengths of this LED display stem from the organic integration of scarce location, targeted audiences, scenario adaptability and ecosystem synergy. Its concealed design blends into the core space, dual‑audience coverage meets diverse demands, and ecosystem linkage amplifies communication value. It transforms commercial messages into visual content well‑received by target audiences. It not only witnesses the upgrading and evolution of the core first‑ring business district, but also provides brands with communication solutions featuring high exposure, strong audience resonance and favorable conversion performance.
