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- Specs
- Advantages
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- Media Map
| Area：Shanghai | Type：Outdoors | Frequency：20 |
| Address：No. 99 Fucheng Road, Pudong New Area | Format：light show | Duration：30s |
| Location：No. 99 Fucheng Road, Pudong New Area | Min Qty：1 | |
| Size：63m*57m=3591㎡ | Min Period：month |
• Scarce resources, landmark level exposure: As one of the "three piece sets" in Lujiazui, Zhendan Building has extremely high urban visibility and landmark attributes. The light show advertising form has uniqueness and irreplicability in the region, making it an ideal carrier for showcasing high-end brands.
• Ultra large scale, stunning visual presentation: The entire building is 259 meters high, with a wide coverage area and rich layers of light shows. Through intelligent programming, dynamic images and color changes are achieved, bringing strong visual impact, especially at night with high recognition.
• Remarkable city card effect: The Sindan Building is adjacent to landmark buildings such as the Oriental Pearl TV Tower and the Global Financial Center, with dense crowds around, and often appears in city promotional videos, tourist clock shots and media reports. Brand exposure has the nature of natural communication.
Flexible content and unlimited creativity: Supports customized lighting design, can be creatively arranged in combination with festival themes, brand releases, cultural IP, etc., to create exclusive brand image displays, enhance memory points and emotional resonance.
Non invasive dissemination to enhance brand favorability: Unlike traditional hard advertising, light shows incorporate artistic techniques into urban night scenes, with high audience acceptance and easy formation of positive brand associations, thereby improving public favorability.
Multi scenario linkage to expand the dissemination volume: Light shows can be synchronized with online social platforms and offline activities to form an integrated online and offline communication matrix, achieving brand diffusion effects from local to global.
Environmental protection and energy conservation, in line with corporate social responsibility: adopting LED energy-saving light sources and intelligent control systems, energy consumption is controllable, green and environmentally friendly, in line with the current trend of sustainable development, and helps shape a responsible brand image.
Policy support and stable operation: Relying on a mature urban lighting management system, the light show advertising project has a stable approval process and execution guarantee, ensuring the continuity and compliance of advertising placement.
• Accurately reaching high-end audiences: The Lujiazui area where the Zhendan Building is located gathers a large number of financial institutions, multinational corporate headquarters, and high net worth individuals. Brands can effectively convey a high-end tone through light shows, attracting the attention of target audiences.
High cost-effectiveness return under strong exposure: Compared with traditional TV commercials or outdoor big brand advertisements, light shows have higher investment, but due to their uniqueness, scarcity, and long-term playback characteristics, the unit exposure cost is more competitive.
Brand upgrade tool to enhance market awareness: Large scale and high-frequency brand exposure through landmark buildings can quickly establish market awareness, especially suitable for key milestones such as new product launches, brand anniversaries, and major strategic partnerships.
International Perspective, Supporting Global Communication: Lujiazui is a globally renowned window for the image of Chinese cities. The light show not only targets local citizens, but also attracts a large number of international visitors and media coverage, serving as an important springboard for brands to go global.
The tipping point of event marketing: Light shows themselves have news dissemination value, which can easily trigger spontaneous reposts and media reports on social media, create topic heat for brands, and achieve the effect of "lighting up once, continuous dissemination".
Long term brand asset accumulation: Continuous lighting displays can continuously strengthen brand symbols, subtly deepen public impressions, and gradually build deep brand asset barriers.
Diversified cooperation and expansion space: Light shows can not only serve as independent advertising forms, but also collaborate with governments, cultural institutions, and business partners to create cross-border projects, enhancing the brand's social influence and cultural integration.
The ability to preserve and increase the value of scarce resources: With the tightening of urban lighting management and the tightening of high-quality resources, such landmark advertising spaces are becoming increasingly scarce and have a certain investment preservation function. Their value is expected to continue to rise in the future.
