Bare eye 3D advertising space on Financial Street

What kind of brand communication effect will collision occur when naked eye 3D technology meets "China Wall Street"?

Beijing Financial Street, as a national level financial management center, gathers a group of institutions such as the People's Bank of China, China Banking and Insurance Regulatory Commission, and China Securities Regulatory Commission, as well as headquarters of large financial institutions and regional centers for multinational corporations. On this land where every inch of land is precious, every outdoor screen is not just an advertising space, but a strategic window for brand dialogue with China's core decision-makers.

The 302 square meter naked eye 3D screen located at the main entrance of the Financial Street shopping center is becoming a scarce media resource for high-end brands to compete for advertising due to its stunning visual expression and irreplaceable location value.

1、 Quick Overview of Media Resources: Naked Eye 3D Large Screen at Beijing Financial Street Shopping Center
Project Details
Media Location: Main Entrance of Financial Street Shopping Center, No. 2 Jinchengfang Street, Xicheng District, Beijing
Media format: naked eye 3D LED large screen (no need to wear glasses to view stereoscopic effects)
Media size 11.52m (height) x 26.24m (width)=302 ㎡
Starting quantity: 1 piece
Starting investment cycle week
Rotating frequency of 15 seconds/time, 60 times/day
Covering a daily average of 30000 to 50000 high-end consumer customers in shopping malls
2、 Location advantage: the "golden eye" of China's financial management center
The value of the naked eye 3D large screen in the Financial Street shopping center first comes from its irreplaceable geographical location.

2.1 Backland of National Financial Management Center
The Financial Street area gathers the core institutions of China's financial system:

Two Sessions: People's Bank of China, China Banking and Insurance Regulatory Commission, China Securities Regulatory Commission

Headquarters of large financial institutions: Industrial and Commercial Bank of China, China Construction Bank, Bank of China, China Life Insurance, etc

Regional Centers for Multinational Enterprises: China Headquarters of International Investment Banks such as Goldman Sachs, JPMorgan Chase, and UBS

This means that among the people who come and go here every day, the proportion of financial institution executives, corporate decision-makers, and high net worth business people is extremely high. For categories such as high-end cars, luxury brands, fintech, private banking, and high-end real estate, this is almost the optimal scenario for "zero distance conversation with target customers".

2.2 Three dimensional transportation network, dual passenger flow coverage
This large screen not only serves the shopping center itself, but also relies on the mature transportation system of the Financial Street to achieve full coverage:

Subway Network: Adjacent to Fuxingmen Station on Line 1 and Line 2, and Lingjing Hutong Station on Line 4, with an average daily commuter flow of over 500000 people

Bus routes: More than 30 bus routes intersect in the surrounding area, radiating to high-end residential areas such as Xicheng District and Haidian District

Business route: white-collar workers in the office cluster of Financial Street must pass through this place for daily commuting

The data shows that among the population covered by this location, business people account for over 65%, and generally have the characteristics of high income and high decision-making power.

2.3 Precise Boosting of Shopping Mall Passenger Flow
As a landmark device at the main entrance of the Financial Street shopping center, the large screen directly reaches the daily high-end consumer flow of 30000 to 50000 people in the mall. The Financial Street Shopping Center is positioned as both light luxury and high-end, with brands including Louis Vuitton, Dior, Herm è s, and other international top luxury brands. Its customer base highly overlaps with the audience of naked eye 3D screens, forming a seamless closed loop of "advertising exposure+on-site consumption".

3、 The technological advantage of naked eye 3D: making brands stand up
Unlike traditional outdoor LED screens, naked eye 3D technology allows viewers to view stereoscopic images without wearing any equipment through parallax barriers or lens arrays. The dissemination value brought by this technology is a qualitative leap:

1. Double the visual impact
The 302 square meter ultra large screen combined with a three-dimensional display effect can instantly catch the attention of passing pedestrians, whether it is day or night. Research has shown that the memory retention of naked eye 3D advertisements is over 50% higher than that of regular 2D advertisements.

2. Spontaneous propagation effect
The naked eye 3D large screen itself has a 'clock in attribute'. From the "waves" in South Korea's SM building to the "spaceship" in Chengdu's Taikoo Li, naked eye 3D content has repeatedly flooded social media. Placing the brand here not only allows for offline exposure, but also inspires passersby to take photos and share, forming a secondary spread.

3. High end tone enhancement
Naked eye 3D technology is still a scarce resource, and its technological sense and visual impact naturally give brands the image label of "innovation, leadership, and high-end". For brands that need to establish a professional authoritative image, this media form itself is a value endorsement.

4、 Upgrading the value of the three major brands: not just exposure
Compared to ordinary outdoor advertising spaces, the naked eye 3D large screen at Beijing Financial Street Shopping Center can help brands achieve three major strategic upgrades:

4.1 From product promotion to brand value enhancement
Ordinary advertising spaces are suitable for promoting functionality and sales; And naked eye 3D screens are suitable for telling brand stories and aesthetic propositions. The advertisements placed here are no longer passively browsed information, but actively attracted works of art. The brand tone naturally elevates with stunning visual effects.

4.2 From Mass Communication to High end Circle Penetration
The audience of Financial Street is not ordinary passers-by, but the core group of China's financial system - their consumption decisions affect the flow of billions of funds, and the brands they recognize naturally have the labels of "authority" and "professionalism". Exposure on this big screen is equivalent to directly entering the daily information environment of financial elites, achieving circle penetration.

4.3 From short-term promotions to long-term asset appreciation
The naked eye 3D screen of Financial Street itself is a landmark media of the city. Establishing a long-term partnership between the brand and this screen means having a fixed brand display window on 'China Wall Street'. The accumulation of brand assets brought about by continuous exposure far exceeds the short-term returns of one-time promotional campaigns.

5、 Which brands are suitable for advertising?
Based on the above customer characteristics and media tone, the following categories are highly compatible with the naked eye 3D large screen of Beijing Financial Street Shopping Center:

Reason for category matching
High end automotive finance elites are the core buyers of luxury cars, and naked eye 3D can perfectly display car design details
The customer base of luxury brand shopping malls highly overlaps with the luxury consumer group, and the large screen enhances the brand's sense of ceremony
Finance/insurance/banks showcase their financial brands in the financial management center, naturally possessing trust endorsement
High end real estate promotes luxury homes and commercial properties to high net worth individuals, with precise outreach
The naked eye 3D technology tone of technology/3C products is highly compatible with technology brands, strengthening the innovative image
High end tourism/hotel finance professionals frequently travel, making them the core target audience for high-end tourism
6、 Advertising suggestions and common questions
Suggested advertising cycle
Brand promotion period: It is recommended to establish continuous exposure for at least 4 weeks

New product release period: 2-4 weeks concentrated release, coordinated with social media promotion

Holiday marketing period: Short term outbreaks of 1-2 weeks, such as during the Spring Festival, National Day, and financial summits

Frequently Asked Questions
Q: Is naked eye 3D content production complicated?
A: Compared to regular videos, naked eye 3D requires a specific perspective and depth of field for production, and it is recommended to have a professional team handle it. Most media platforms can provide content production services.

Q: How about the price?
A: The publication price varies depending on the advertising cycle and frequency. The Financial Street location belongs to the S-level high-end media, with a weekly average price usually in the tens of thousands of yuan range. However, compared to the value of its target audience, the ROI is still considerable. For specific discounts, please consult the platform customer service.

Q: Can it be combined with other media for advertising?
A: Okay. Many brands will combine the large screen with elevator advertisements around Financial Street, mall screens, and online social media to form a three-dimensional communication matrix.

7、 Summary
The naked eye 3D screen of Beijing Financial Street Shopping Center is not just a 302 square meter screen. It is the core visual anchor of China's financial management center, the strategic window for high-end brands to communicate with financial elites, and the perfect combination of technological aesthetics and commercial communication.

For brands that hope to establish a high-end image and penetrate the core decision-making circle, this is not an "option", but a "must win" place. When your brand appears under the sky of Financial Street in a stunning naked eye 3D way, it not only conveys product information, but also an attitude - professional, authoritative, and leading.

If you are planning to advertise high-end outdoor media in Beijing, you may want to include this screen in your must see list.