What is the name of an elevator advertising space? Detailed explanation of professional categories such as framework, door stickers, TV screens, etc

Every day when we enter and exit the elevator, we are always surrounded by various advertisements. Some people refer to it as "elevator advertising" in general, but in the marketing industry, every position and form has its precise title. When you want to advertise an elevator for your brand, just saying 'I want to put an advertisement in the elevator' is as vague as going to a restaurant and saying 'I want to eat something'. This article will thoroughly clarify for you: What is the name of elevator advertising space? Let you not only know its nature, but also its reasons.
一、 Core answer: The industry general term and scene value of elevator advertising
Firstly, to answer the most direct question: In the marketing and advertising industry, the most standard and official term for advertisements set up in elevator scenes is "elevator advertising" or "elevator media".
It belongs to a core subcategory of "community media" or "building media". Its core value lies in utilizing people's attention gaps in the "closed, brief, and boring" specific scene of the elevator car for mandatory high-frequency information access.
Understanding this scenario is crucial: the average elevator ride time is about 1-3 minutes, the space is limited, the signal may be poor, and passengers often have nowhere to place their line of sight. At this point, any visual content will become a natural focus, which gives elevator advertising a unique advantage of "passive reception, high-frequency exposure, and low interference".

二、 In depth analysis: Professional names and characteristics of various advertising spaces in elevator cars
This is the key. When we specifically discuss "elevator advertising space", it usually refers to the following three main types, each with a professional name:
（1） Elevator frame advertisement (commonly known as elevator poster, picture frame advertisement)
This is the most common and classic form.
Professional name: Elevator frame advertisement or elevator poster space.
Location and form: Usually located on both sides or the back wall of the elevator car, it is an advertising space fixed by metal or plastic frames, with beautifully printed posters inside.
Features: Static display, strong visual impact, relatively low cost, fixed release cycle (usually replaced on a weekly/monthly basis). Due to its fixed location and long reading time, it is very suitable for conveying brand core information or promotional details that need to be memorized.
（2） Elevator door advertisement (commonly known as elevator door advertisement)
Professional terminology: Elevator door stickers can be further divided into inner door stickers and outer door stickers.
Location and form:
Inner door sticker: pasted on the inner door of the elevator car, in the position facing the passenger inside the elevator.
Outer door sticker: pasted on the outside of the elevator car (i.e. on the elevator doors of each floor's waiting hall).
Characteristic: It has a strong visual surround feeling. The inner door sticker is an unavoidable visual point for passengers inside the elevator; External door stickers can generate exposure during the waiting phase. The door sticker advertisement has a large area and ample space for creative expression, which can create an immersive brand atmosphere.
（3） Elevator TV screen advertisement (commonly known as elevator LCD screen, building TV)
Professional terminology: Elevator TV screen advertising or elevator digital screen advertising.
Position and form: Hanging above the front wall or side wall of the elevator car, playing 15-30 second loop video advertisements.
Features: Dynamic audio-visual, stronger attraction. Being able to tell brand stories more vividly through sound and visuals, showcasing product details. Large information carrying capacity, capable of rotating multiple advertisements. Technologically, it also supports networking, enabling remote content updates and data monitoring, which is the trend direction of digitization.
A brief summary:
The next time you communicate with the advertising company, you can say this: 'We plan to place elevator frame advertisements and consider adding elevator TV screens for combined placement in some key buildings.' This immediately demonstrates your professionalism.
三、 Extended cognition: other advertising forms related to elevator scenes
In addition to the interior of the elevator car, the complete elevator scene marketing also includes:
Elevator hall advertisement:
The waiting area located at the entrance of the elevator. Forms include elevator hall lightboxes, wall posters, or digital screens. This part of the advertisement serves as a "warm-up" function, transmitting information before passengers enter the car.
Elevator car door lintel advertisement:
A narrow strip advertising space located above the elevator car door. Although the area is small, the location is prominent and suitable for displaying the brand logo and core slogan.
Intelligent interactive screen/projection advertisement:
Emerging forms. By using sensing technology inside the elevator, human-computer interaction can be achieved, such as switching advertising screens with gestures or playing motion sensing interactive games through cameras. Strong sense of technology and profound memory points.

四、 Common Misconceptions and Avoiding Pits Guide
Understanding the name is only the first step, using it correctly can avoid wasting the budget.
Misconception 1: Believing that all elevator advertising spaces have the same effect.
The level of attention varies greatly depending on the location. The frame advertisement or inner door sticker facing the elevator door has the highest attention; The side wall frame comes second. The TV screen is highly attractive during non crowded hours due to its dynamic sound. When making a choice, it is necessary to consider the natural landing point of the audience's line of sight inside the elevator.
Misconception 2: Creative design "goes global with one set".
Frame/door poster: Design must adhere to the "3-second principle". The main visual is prominent, the title is clear in large characters, the copy is concise and powerful, the QR code is eye-catching, and the contact information is clear. Having too much information is equivalent to having no information.
TV screen video: There must be a "hook" in the first 3 seconds, the pace must be fast, and the brand logo must appear early and multiple times. Mute can also understand core information (because many passengers do not look at the sound).
Misconception 3: Only choose high-end buildings and ignore crowd matching.
The audience for high-end community elevators is of high quality, but the price is also expensive. Is your product aimed at high-end consumers or mass consumer goods? Analyzing the matching degree between the housing prices, resident portraits (age, family structure), and your brand's target customer group is more important than simply pursuing "high-end".
Misconception 4: Not doing effect tracking after advertising.
The effectiveness of elevator advertising is not immeasurable. You can set a unique promotional code, activity page, or QR code for this campaign to monitor the direct traffic or conversion it brings. You can also conduct research to understand the changes in the community's users' awareness of advertisements.
五、 Conclusion and Call to Action
In summary, when you explore what elevator advertising spaces are called, you have already begun to move from an outsider to a professional player. Clear classification cognition (framework advertising, door sticker advertising, TV screen advertising) is the cornerstone of efficient communication and precise advertising strategies between you and the media.
The essence of elevator advertising is a "brief encounter" with the target consumer in a specific physical and mental space. Its value lies not in the complexity of art, but in the compulsion and repetitiveness of information transmission.