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Wangfujing Department Store features the only commercial large screen located at the south entrance of the busiest section of the pedestrian street, right in front of the Wangfujing subway station. It is also the intersection with the highest foot traffic on Wangfujing Pedestrian Street and the point closest to the street level. On regular days, the average daily foot traffic exceeds 900,000 people, while on holidays, it exceeds 2.5 million people.

The core pillar of this LED surround corridor is fully covered, using high-density dot matrix modules and seamless splicing technology to achieve 360-degree high-definition display without dead angles. Its location is right on the essential path that consumers take from Phase I to Phase II, with dense daily foot traffic and long dwell times, ensuring that the advertising content receives full exposure and deep attention.

As a hub for elites, bustling with crowds and full of vibrant energy, the Financial Street Shopping Center in the core area, with its expansive space of over 30,000 square meters and upscale, elegant environment, is not only a thriving commercial landmark in the region but also a reflection of the taste and high-quality lifestyle of the elite, perfectly matching the extraordinary status of the area.

Above the entrance and exit channels that vehicles and pedestrians in the community must pass through, or on both sides of the barrier gate, brand information is forced to be exposed and repeatedly reached by taking advantage of residents’ fixed daily routine of lifting the gate—passing through—waiting. The advertisement cannot be avoided or skipped, effectively enhancing memory retention.

As the last point of contact before passengers board and the first point of contact after disembarking, the double-sided display film in the set provides the brand with a unique communication scenario. The boarding bridge, as the only passage connecting the terminal and the aircraft, naturally offers advantages such as 100% passenger traffic, a slowed travel pace, and minimal visual distractions.

As a mobile facility frequently used by passengers from check-in to boarding, the T1 trolley is deeply integrated into the travel flow. While enhancing the service experience, it also becomes a unique touchpoint for the brand to reach high-mobility, premium customers.

This area serves as a key convergence point for international travelers entering the duty-free shopping zone after completing security checks. Foot traffic is concentrated and dwell time is relatively long, ensuring that travelers can easily view advertisements while walking or browsing, naturally providing high exposure and strong attention for promotional content.

The totem lightbox in the departure area is naturally within passengers' line of sight, and because it is positioned higher than ordinary luggage and crowd obstructions, it ensures the image is complete, clear, and continuously exposed, providing a golden opportunity for in-depth brand communication.